Snazzy AI is an AI-powered tool that creates written content online.
The tool uses GPT-3 and the company's own machine learning layer to create compelling content for ads, landing pages, and product descriptions.
We spoke with Chris Frantz, founder of Snazzy AI, to learn more about this marketing AI solution.
In a single sentence or statement, describe your company.
Snazzy is the easiest way to create written content online.
How does your company use artificial intelligence in its products?
We use GPT-3 along with our own machine learning layer to create original, compelling content from Facebook Ads to longform content.
What are the primary marketing use cases for your AI-powered solutions?
We have preset templates for landing pages, ads, blog ideas and more! We also have a general tool called the "Content Expander" that helps users create content from just a single sentence.
What makes your AI-powered solution smarter than traditional approaches and products?
We use best-in-class tech and open it up to everyone with our free forever plan. You can use the smartest AI in the world without opening your wallet.
Are there any minimum requirements for marketers to get value out of your AI-powered technology? (e.g. data, list size, etc.)
There are no minimum requirements.
Who are your ideal customers in terms of company size and industries?
We love small and medium sized businesses. If you're a larger corporation, we're still adding the features you need like SSO and multi-user, but we're a perfect fit for smaller teams right now.
What do you see as the limitations of AI as it exists today?
There's definitely a prohibitive costs of building the models right now, but that should change over time.
What do you see as the future potential of AI in marketing?
Remember Clippy [Microsoft Word's virtual assistant]? I think there's a possibility of an AI assistant that can execute basic marketing tasks. We're already doing it from a copy perspective but we might see that carried down the chain in just a few years.
Any other thoughts on AI in marketing, or advice for marketers who are just getting started with AI?
Don't be scared! AI has become less cost-prohibitive and immensely more successful than it was just a few years ago.
Paul Roetzer is founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON).