How to Automatically Generate Marketing Language and Copy with AI
Anyword is an AI-powered language platform that creates content for you. Using proprietary data and multiple language models, Anyword generates marketing copy that sounds like it was written by a human at the click of a button.
We spoke with Anyword CEO Yaniv Makover to learn more.
In a single sentence or statement, describe your company.
Anyword is a language optimization platform for marketing and sales teams.
How does your company use artificial intelligence in its products?
In five years, one out of three messages including blog posts, social posts, emails, website copy, and ads, will be written with the help of AI or by AI, resulting in more personalized and more effective marketing communication across industries.
Anyword will make this happen. Over the past few years, transfer learning has led to a new wave of state-of-the-art results in natural language processing (NLP). Open AI’s GPT, Google’s T5, and Microsoft’s Turing NLG are all capable of generating high-quality text given just a few words of input. By leveraging transfer learning and two billion proprietary data points, Anyword creates content that outperforms expert marketers by 50% in open rates, engagement and conversion rates.
What are the primary marketing use cases for your AI-powered solutions?
- Acquiring new users through effective copy tailored to your target audience.
- Crafting high-converting messages for all of your ad channels.
- Evaluating your copy to determine its potential to convert and engage.
- Optimizing your on-site copy to maximize ROI.
- Dynamically displaying your on-site copy to the right people at the right time.
- Coming up with engaging email subject lines to increase your open rate.
- Engaging your existing customer base through all of your communication channels.
- Giving you new ideas and inspiration for creative ways to tell your story.
- Generating copy that emulates your brand voice and tone.
- Helping you make data-driven decisions about what content you choose to promote.
- Generating structured outlines, titles, and text for your long-form content.
- Predicting the performance of your copy in advance of deployment.
- Rewriting copy to increase its effectiveness.
What makes your AI-powered solution smarter than traditional approaches and products?
Our AI platform creates dynamic lists scored for our customers' ideal targets and groups these by signal type. This allows SDRs/sales reps to improve their productivity by 10X because they can target the relevant portion of their target market, and allows marketers to reduce cost and increase conversions by focusing timely messages on a narrow, highly-targeted audience.
Are there any minimum requirements for marketers to get value out of your AI-powered technology? (e.g. data, list size, etc.)
No! All they need is something to promote and we can help them promote it. It's free to try.
Who are your ideal customers in terms of company size and industries?
SMBs and mid-sized companies, including agencies.
What do you see as the limitations of AI as it exists today?
AI does not replace marketing strategy. It can find the right words but it needs input. This input should articulate somewhat what the marketer is trying to say about her product or service. For instance, for a cereal brand that wants to promote the nutritional aspects of their product, AI will need to receive a very simple description talking about that aspect. Anyword will then wordsmith the right variations that are demographic specific, coming up with new and creative ideas to talk up nutrition.
What do you see as the future potential of AI in marketing?
The signal to noise ratio will increase, not decrease. This means that more relevant and effective messaging will reach each one of us. It’s counterintuitive, given the growing ability of algorithms to craft messages, images, and videos at scale. But, an overlooked aspect of the ability to generate concise messaging by algorithms, is their ability to measure how concise and how “on target” these messages are.
Any other thoughts on AI in marketing, or advice for marketers who are just getting started with AI?
AI is a calculator. It saves time. It does a lot of the heavy lifting but it does not replace the mathematician. None of us would want to go back to doing our math without a calculator :-)
About Paul Roetzer
Paul Roetzer (@paulroetzer) is founder of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score. Full bio.