This AI Tool Hyper-Personalizes Direct Mail Outreach
Alyce is an AI-powered platform that matches your prospects with personalized gift selections, so you can drive success with direct mail.
The company's AI uses publicly available info about prospects to recommend personalized gifts that get you more responses to your direct mail — and more engagement.
We caught up with Daniel Rodriguez, Head of Marketing at Alyce, to learn more about how the tool uses AI to benefit marketers.
1. In a single sentence or statement, describe Alyce.
Alyce is the AI-powered platform that’s redefining direct mail and swag with its scalable, sustainable, and hyper-personalized approach to driving more target account engagement and pipeline.
2. How does Alyce use artificial intelligence (i.e. machine learning, natural language generation, natural language processing, deep learning, etc.)?
Alyce’s AI surfaces highly-relevant, publicly-available information from social media profiles, podcasts, and blogs, to build individual profiles for each prospect and match unique gift selections to those profiles.
3. What are the primary use cases of Alyce for marketers?
Currently, Alyce gives sales and marketing teams their most effective tool for driving pipeline with the only gifting platform that provides real personalization at scale.
4. Who are your ideal customers in terms of company sizes and industries?
Our ideal customers are B2B tech companies ranging in size from 500-5,000 employees.
5. What makes your company different than competing or traditional solutions?
Alyce’s mission is to humanize B2B sales and marketing. Many of our competitors are logistics companies; we view ourselves as a data company. We give sales and marketing teams the personalized info they need in order to build real, human relationships at all levels of interaction.
6. What do you see as the future potential of artificial intelligence in marketing?
I think all marketing and sales reps can use AI to be more REAL: relatable, empathetic, authentic and lasting. Artificial intelligence is what allows us as sales reps and marketers to relate to each prospect at the individual level--as a person, not a persona. I think many people in the industry view AI as a replacement for the human-to-human connection, but we view it as something that actually amplifies those connections, and allows you as an individual to have better and more effective human interactions by understanding your prospect better.
7. What do you see as the limitations of artificial intelligence as it exists today?
We see artificial intelligence as a starting point to building genuine human relationships between companies and their prospects. AI goes a long way toward making genuine connections possible but it will never be able to replace the human touch entirely. At the end of the day, people want to interact with people--not technology, no matter how sophisticated.
8. Any other thoughts on AI in marketing, or advice for marketers who are just starting to explore the possibilities of AI?
For marketers looking to explore AI-based solutions, you should think about what you really want your solution to accomplish. Many people, not just marketers, who look at AI-based solutions, are looking to make their own lives easier by automating tasks or workflows that take up a lot of time.
While that’s an extremely important application for AI, it’s also important to think about how AI can help make you more effective. You should be thinking: How can this AI solution make me a better seller or a better marketer than I was before? When and if you’re able to answer that question, is when you’ve found a solution that can lead to real results.
About Paul Roetzer
Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score. Full bio.