Email delivery is getting a makeover with a little help from AI.
Pepipost, a Netcore product, is an AI-powered email delivery tool that uses machine intelligence to make sure emails reach their intended recipients.
It's used by companies big and small to optimize email inboxing.
We caught up with Dan Sapir, SVP of sales and operations at the company, to learn more.
1. In a single sentence or statement, describe Pepipost.
We help developers and enterprises send transactional and promotional emails in the most efficient way and with disruptive pricing.
2. How does Pepipost use artificial intelligence?
We use AI for send time and delivery optimization.
3. What are the primary use cases of Pepipost for marketers?
Companies put a ton of resources behind creating great content to email their users. We help make sure those users have a better chance of seeing those emails.
4. Who are your ideal customers in terms of company sizes and industries?
We can help companies of all sizes across all industries realize better inboxing and user engagement.
5. What makes your company different than competing or traditional solutions?
We marry AI with human touch for better inbox deliverability. When we take on a new client, we first have our delivery team run a full audit of their current program, looking at their creative, reputation, engagement and delivery to ensure we address any red flags with the ISPs.
Once we address any outstanding issues, our AI-powered email delivery layer kicks in, recognizing ISP signals and subscriber behaviors to optimize email inboxing and significantly improve performance.
6. What do you see as the future potential of artificial intelligence in marketing?
Because mobile devices are always on and accessible, consumers want information in realtime and they want that information personalized to their needs as much as possible.
This is where AI in marketing can really kick in. Personalization has historically taken a ton of time and effort, but AI alleviates that and will allow brands to move away from marketing automation toward personalized experiences.
7. Any other thoughts on AI in marketing, or advice for marketers who are just starting to explore the possibilities of AI?
AI may sound intimidating, but it's simple and it's the future. If you don't adopt it early, you will soon find yourself behind the curve.
Photo by Host Sorter.
Paul Roetzer is founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON).