How to Scale Advertising Profitably with AI
OneScreen uses artificial intelligence to help brands scale faster and more profitably by better reaching audiences with content and advertising.
The company's machine learning algorithm automatically optimizes which content and ads get shown to audiences, taking the guesswork out of advertising.
We spoke with OneScreen VP of Marketing Tim Rowe to learn how this marketing AI solution works.
In a single sentence or statement, describe your company.
We empower brands to scale, profitably, by reaching real people in the real world with content and advertising.
How does your company use artificial intelligence in its products?
To optimize ad delivery, targeting and measurement.
What are the primary marketing use cases for your AI-powered solutions?
Targeting real people, in the real world, with a contextual ad network of big screens in concentrated brick and mortar destinations.
What makes your AI-powered solution smarter than traditional approaches and products?
It eliminates the guess work of buying out of home advertising, simplifies the workflow for advertisers to do so and improve overall campaign effectiveness.
Are there any minimum requirements for marketers to get value out of your AI-powered technology? (e.g. data, list size, etc.)
The only minimum requirement is that you must have something to offer.
Who are your ideal customers in terms of company size and industries?
Our ideal customers are media owners who have an investment in supply while simultaneously creating demand for their existing networks.
What do you see as the limitations of AI as it exists today?
There is too low of a barrier to entry. Some products misrepresent how AI actually works and how it should be used for maximum effectiveness.
What do you see as the future potential of AI in marketing?
AI will predict health and wellness outcomes and offer solutions to improve overall wellbeing.
Any other thoughts on AI in marketing, or advice for marketers who are just getting started with AI?
Check out Lex Fridman's podcast!
About Paul Roetzer
Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score. Full bio.