Artificial intelligence platform Acrolinx (@Acrolinx) employs machine learning and natural language processing (NLP) to improve the content of some of the world’s biggest brands. Using Acrolinx, companies like Facebook, IBM, Nestle and Boeing make their content better
using AI-powered scoring and recommendations. Acrolinx also keeps tabs on how compliant content is with a company’s brand and standards.
The result? Enterprise-level content marketing that works, thanks to AI. We spoke with Dr. Andrew Bredenkamp (@abredenkamp), Acrolinx founder and CEO, to learn how the company does it.
Paul Roetzer is founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON).