<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2006193252832260&amp;ev=PageView&amp;noscript=1">

1 Min Read

Who Should Be Involved in Marketing AI Pilot Projects?

Featured Image

Wondering how to get started with AI? Take our on-demand Piloting AI for Marketers Series.

Learn More

Editor’s Note: This post originally appeared in the Answering AI editorial section of our newsletter. Subscribe to the newsletter to get exclusive insights and resources twice weekly (usually Tuesday/Thursday), as well as select promotions.

Today’s Question: Who should be involved in marketing AI pilot projects?

The true pioneers will involve the entire marketing team in learning and adopting AI through education, interactive training and experiences. At minimum, you want key members of your team to be enthusiastic, rather than fearful, about the opportunities ahead and have the ability to identify use cases and business problems that AI will solve more efficiently.

In Artificial Intelligence in Business Gets Real from MIT Sloan Management Review and BCG, Tassilo Festetics, VP of global solutions at Anheuser-Busch InBen, shared how he took his entire team for a weeklong immersive experience in AI.

Festetics said, “It is important for the team to understand the basics of machine learning and AI to be able to identify game-changing opportunities for the company, be it for commercial, supply, logistics, or employee-related topics.”

As a starting point, explore the Ultimate Beginner’s Guide to AI in Marketing. This free resource features 100+ articles, videos, courses, books, vendors, use cases, and events to dramatically accelerate your AI education.

Also, consider bringing your team to the Marketing Artificial Intelligence Conference (MAICON), July 16 - 18, 2019 in Cleveland, Ohio. The event gives you a chance to immerse your team in three days of AI experiences and sessions. Group discounts of 10% are available for teams of four or more.


Have an AI question you want answered in an upcoming newsletter editorial? Submit your questions and feedback to marketing.ai@pr2020.com.

Related Posts

The Future of Content Marketing Involves AI

Brooke Gocklin | May 2, 2022

The future of content marketing involves machines… at a greater scale than you could imagine.

Why Brands Need to Invest More in Email Marketing

Parry Malm | January 22, 2019

Email is alive and well—and making marketers a lot of money. And AI-powered email marketing tools are changing the game. Here’s why your brand needs to invest more in email marketing this year.

Should AI Pilot Projects Focus on Cost Reduction or Revenue Generation?

Paul Roetzer | April 3, 2019

There are two primary reasons you should consider seeking AI-powered solutions in your marketing: 1) reduce costs and/or 2) increase revenue.