Want to increase time on page, boost engagement, and improve search rankings? AI can help.
Summari uses powerful AI to summarize text with a high degree of accuracy. Those summaries can then be used to further engage audiences on your website and provide lasting SEO benefits.
We spoke with Ed Shrager, Founder and CEO at Summari, to learn more about this AI-powered solution.
In a single sentence or statement, describe Summari.
We summarize text using AI.
How does Summari use artificial intelligence in its products?
At Summari, we leverage advanced AI technology to create the most accurate and powerful summaries. Our summaries are meticulously formatted to deliver the most relevant information in the quickest and easiest-to-consume way possible. Our team is deeply committed to accuracy, knowing that small inaccuracies can erode trust and impact decision-making.
We understand that large language models generate text probabilistically, leading to incorrect outputs that can harm the reliability of the final product. To counteract this, we use a post-processing engine that rigorously identifies and corrects any errors, ensuring that the end result is of the highest quality. By prioritizing precision and reliability, Summari provides its clients with summaries they can trust.
What are the primary marketing use cases for your AI-powered solutions?
Summari's two product offerings have broad applications in the marketing industry, making them highly versatile tools for marketers. Our Preview product is especially valuable, providing immediate SEO benefits to our partners. By generating captivating and concise summaries, it enhances user engagement and retention, leading to higher click-through rates (CTR) and improved search engine rankings.
Our API is another valuable resource, offering various marketing applications. It excels in summarizing content such as blogs and articles, which enables content marketers to quickly and easily identify the key points and takeaways. Additionally, our API can help optimize reading consumption, providing an efficient and user-friendly way for audiences to access relevant information.
What makes your AI-powered solution smarter than traditional approaches and products?
Our AI-powered solution is faster and more efficient at generating accurate and concise summaries from various sized documents than humans. This saves marketers a significant amount of time and money that would otherwise be spent manually sifting through long texts.
Our solution achieves immediate SEO benefits with time on page increasing over 80% and pages viewed increasing over 50% when users interact with Previews.
Are there any minimum requirements for marketers to get value out of your AI-powered technology? (e.g. data, list size, etc.)
To utilize Summari Previews, marketers will need to insert a script into the header of their desired website. Summari can provide support and guidance to ensure that the integration process is seamless and straightforward.
The Summari API offers several options for accessing powerful summarization capabilities. Users can leverage the intuitive in-browser GUI, integrate the API with Zapier, or customize its functionality to fit their unique needs. These flexible options empower marketers to harness the benefits of the technology in a way that works best for their workflow and specific use cases.
Who are your ideal customers in terms of company size and industries?
The ideal customers for our Summari Previews product are publishers and content creators who want to provide their readers with a better user experience on their webpages. By increasing engagement and keeping visitors on the page longer, Summari Previews can help boost search engine rankings and increase click-through rates.
The Summari API product offers a broad range of potential use-cases across various industries. Call centers, podcast creators and platforms, academics, and many other professionals can leverage the API to generate concise, high-quality and informative summaries quickly and efficiently. With its customizable and flexible functionality, Summari API empowers users to streamline their workflows and achieve their specific goals in a wide range of contexts.
What do you see as the limitations of AI as it exists today?
AI is only as good as the datasets that they are trained on. AI algorithms can suffer from bias, particularly when trained on data sets that contain inherent biases. This can lead to unintended and potentially harmful consequences, raising ethical concerns that need to be addressed.
What do you see as the future potential of AI in marketing?
AI will enable marketers to generate content much faster and at a lower cost than ever before. This is likely going to lead to hyper-personalization of marketing collateral and an overall increase in marketing spend efficiency.
Any other thoughts on AI in marketing, or advice for marketers who are just getting started with AI?
AI has enormous potential and is an exciting technological breakthrough. However, when picking solutions to use, it’s important to make sure there’s comprehensive error checking, fact-checking and bias moderation. It’s also important to use tools that can adapt to the unique writing and brand style of the creator to ensure content created is authentic and impactful.
Paul Roetzer is founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON).