How to Automatically Engage Leads with AI
Meera.ai is a conversational AI platform that helps brands engage with consumers at every stage of the buyer journey.
The solution can interact empathetically with prospects and customers, automatically contact leads, and create one-to-one personalized experiences for each site visitor.
We spoke with Meera.ai CEO and founder Vivek Zaveri to learn more.
In a single sentence or statement, describe your company.
Meera.ai is a conversational AI that enables companies to engage in meaningful, interest-based interactions with customers or prospects and improve sales funnel efficiencies, craft outstanding consumer experiences, and create up-sell /cross-sell opportunities.
How does your company use artificial intelligence in its products?
Meera’s vision and mission are aimed at helping companies establish deeper and meaningful relationships with their customers. Our conversational AI uses natural language processing and natural language understanding capabilities to empathetically interact with prospects, leads, and consumers.
Coupled with customer relationship management (CRM) systems, the smart virtual agent automatically contacts leads or prospects through text messaging platforms. Meera engages leads and uses one-on-one personalized interactions to positively influence their buying decisions at each step of their journey to boost sales funnel efficiencies.
What are the primary marketing use cases for your AI-powered solutions?
Meera conversational AI can be used for a myriad of sales, marketing, and customer service processes. With the conversational AI tool teams can automatically engage with thousands of prospects simultaneously. Using personalized one-to-one interactions, our solution captures prospects’ interests and enables lead nurturing processes. Meera indulges in interest-based conversations with leads via non-intrusive text messaging platforms and evaluates their responses. The intelligent tool is tailored to boost contact rates and warm up leads before transferring them to a sales representative streamlining the customer acquisition and on-boarding process.
Our solution is also used to automate meeting scheduling. By intelligently interacting with customers round-the-clock, the tool empowers customers to schedule meetings with sales & customer representatives at their preferred time based on the former’s availability. Its ability to empathetically interact with consumers also finds application in customer service where the tool is used to answer routine questions and provide self-help options. In addition to this, Meera serves as a medium to collect information for customer support representatives and significantly brings down resolution and response times. By undertaking sales, marketing, and customer support responsibilities, the conversational AI assistant allows businesses to free their employees of the burden of carrying out manual, time-intensive, and repetitive tasks that reduce their productivity.
What makes your AI-powered solution smarter than traditional approaches and products?
With email click-through rates falling to 20% and cold calling gradually becoming obsolete, the conversational AI solution presents a new and impactful avenue for businesses to engage with prospects and leads through their preferred way of communication – text messaging platforms. Our conversational AI opens a new gateway for companies to market their products and services to an extended prospect base of over 4.1 billion people that are accessible via text messaging platforms. Our AI empathetically and intelligently interacts with every customer crafting exceptional personalized customer experiences. With customer experience being a primary factor influencing brand loyalty, we help businesses improve their retention rates as well as Net Promoter Scores (NPS).
Are there any minimum requirements for marketers to get value out of your AI-powered technology? (e.g. data, list size, etc.)
There are no hard-lined requirements for using our AI-powered solution. Meera’s customizable features makes it a great tool that can be molded to function according to specific business goals and objectives.
Who are your ideal customers in terms of company size and industries?
The beauty of our conversational AI solution is that it can be used by any organization with large volumes of customer and prospect data. Currently, we work with brands in education, insurance, banking, and health & fitness sectors. With our smart texting capabilities, Meera can potentially be used as a notification system in schools, universities, and communities apart from being leveraged as a lead generation/nurturing and conversion tool. In insurance and banking industries, the virtual assistant can contribute as the first responder to customer support and provide routine services. It’s ability to empathetically interact with customers makes it a versatile tool that can help companies boost ROIs across industries.
What do you see as the limitations of artificial intelligence as it exists today?
AI is constantly evolving and is transforming marketing and sales sectors at an exponential rate. However, lack of skills and knowledge implementing and using the technology is stifling companies from unleashing the full potential of the sophisticated technology. Cost-prohibitive nature and prejudices against the effectiveness of AI technology are some of the key problems restricting adoption. However, more and more businesses are coming on board with the idea of AI with trends suggesting investments specifically in conversational AI to reach $15.7 billion by 2024.
What do you see as the future potential of AI in marketing?
With consumers being spoiled with variety of choices and continuous influx of new players across industries, businesses are now vying for customer attention making marketing the key driver of profitability and sales, and AI has a big role to play here. By leveraging AI, companies can develop a granular understanding of the audiences and drive their marketing campaigns using data-driven insights. Through personalization and instant responses, brands can establish unique position in highly competitive digital marketplace and build authentic and exclusive relationships with their customers.
Any other thoughts on AI in marketing, or advice for marketers who are just starting with AI?
Artificial intelligence is the need of the hour. With consumer demand and the global economy constantly undergoing changes, AI presents a solution to predict and adapt to the dynamic marketing and sales landscapes. Conversational AI, in particular, is transforming the marketing landscape with personalized, interest-based conversations becoming the key to cutting through the noise and capturing consumer’s attention.
At Meera, we have had the opportunity to witness how conversational AI has helped brands boost engagement and interactions extensively while fostering deeper meaningful relationships with each individual customer. As consumers continue to despise being treated as another statistic for businesses, industries continue to distance themselves from mass marketing campaigns in favor of tailored consumer interaction. Conversational AI is becoming the driver of effective marketing campaigns and will be the key ingredient to marketing success in the foreseeable future.
About Paul Roetzer
Paul Roetzer (@paulroetzer) is founder of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score. Full bio.