<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2006193252832260&amp;ev=PageView&amp;noscript=1">

1 Min Read

Google AI Test Kitchen: A Hands-On Look

Featured Image

Wondering how to get started with AI? Take our on-demand Piloting AI for Marketers Series.

Learn More

I started playing around with the Google AI Test Kitchen app, which lets you experience and provide feedback on their LaMDA generative language model. LaMDA, and other language models like GPT-3, are able to produce text about anything (think blog posts, ads, social media shares, emails, business plans, podcast outlines, etc.).



Google plans to let users explore a series of evolving demos. Right now there are three active in the app:

  • Imagine It: You name a place (e.g. Imagine I'm at . . . the edge of the Milky Way galaxy), and LaMDA offers paths to explore your imagination through prompts of what happens next.


  • List It: You name a goal or a topic (e.g. I want to . . . launch a podcast), and LaMDA breaks it down into multiple lists of subtasks that you can expand and explore.


  • Talk About It (Dogs Edition): This one is more quirky, as you talk to a tennis ball about dogs. You just start the conversation and see where it goes. LaMDA always brings the convo back to dogs


Imagine It is very interesting, as you quickly see how generative language models can assist in creative writing. This sort of tech will be embedded into every next-gen writing platform in the near future (picture Google Docs being able to dynamically assist in all of your writing). Writing and editing will be a very different experience. Journalism schools should be aggressively pursuing knowledge and technology to enhance what they are teaching in classrooms, and brands need to be actively testing language AI solutions.

List It I found to be surprisingly good at generating to-do lists for topics such as: writing a book, starting a business, and launching a podcast. I would image project management systems like Asana are racing to build these capabilities into their platforms (at least I hope they are). I didn't think AI was this far along assisting on strategy. Need to process this one for a bit...

You can sign up for free to try it yourself here.

Related Posts

Our Hands-On Test of Duet AI for Google Workspace

Mike Kaput | September 12, 2023

We conducted extensive testing of Google’s new AI copilot capabilities and the results were…surprising.

How to Use Artificial Intelligence to Split Test Email Campaigns

Mike Kaput | February 27, 2018

Split tests are a great way to measure email marketing ROI. Take a look at how you can pair them with AI and the scientific method to drive more revenue.

[The Marketing AI Show Episode 27]: Head-to-Head AI Writing Tools Test, Will ChatGPT Replace Google, and MyHeritage AI Time Machine

Cathy McPhillips | December 21, 2022

We put AI writing tools to the test…and the results were interesting. Plus, Google’s future in a ChatGPT world, and MyHeritage’s AI Time Machine.