<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2006193252832260&amp;ev=PageView&amp;noscript=1">

1 Min Read

What’s Wrong with Marketing Automation Software Today?

Featured Image

Wondering how to get started with AI? Take our on-demand Piloting AI for Marketers Series.

Learn More

Editor’s Note: This post originally appeared in the Answering AI editorial section of our newsletter. Subscribe to the newsletter to get exclusive insights and resources twice weekly (usually Tuesday/Thursday), as well as select promotions.

Today's Question: What’s Wrong with Marketing Automation Software Today?

Marketing automation platforms have transformed the industry over the last decade, making marketers more efficient, productive and successful.


But, the great irony of marketing automation is that it’s largely still manual.

Seriously. Consider how much time your marketing team spends on repetitive tasks, such as drafting social media updates, writing data-driven blog posts, personalizing emails and website copy, tagging images, A/B testing landing pages, building lead nurturing workflows, developing advertising copy, managing paid media spend, conducting keyword research, finding insights in analytics and recommending strategies (to name a few).

Now, what if I told you every one of those activities, and many more, could be done more efficiently using artificial intelligence technology that’s available today?


Change is coming. Marketing technology is getting smarter, and the marketers who are proactive in finding, piloting and scaling AI-powered solutions will have a potentially insurmountable competitive advantage.


Have an AI question you want answered in an upcoming newsletter editorial? Submit your questions and feedback to marketing.ai@pr2020.com.

Related Posts

What’s Stopping Marketers from Getting Started with AI?

Sandie Young | May 22, 2019

Artificial intelligence (AI) in marketing is a game changer. But, it’s also intimidating. That’s what Carl Schmidt will address at the Marketing AI Conference (MAICON) this July in Cleveland.

What Should You Do If Your Marketing AI Pilot Project Fails?

Paul Roetzer | April 10, 2019

No matter what you start with, there is a very real chance that the first couple marketing AI pilots you run won’t work. Here's what your next step should be.

How Can Marketers Use Artificial Intelligence?

Paul Roetzer | March 29, 2019

In part two of the Artificial Intelligence in Digital Marketing, Paul Roetzer and HubSpot product manager of machine learning Kevin Walsh, discuss the reasons marketers should consider AI, how HubSpot thinks about AI in its platform, and what marketers can learn about AI from using Gmail.