Editor’s Note: This post originally appeared in the Answering AI editorial section of our newsletter. Subscribe to the newsletter to get exclusive insights and resources twice weekly (usually Tuesday/Thursday), as well as select promotions.
Today's Question: What’s Wrong with Marketing Automation Software Today?
Marketing automation platforms have transformed the industry over the last decade, making marketers more efficient, productive and successful.
But, the great irony of marketing automation is that it’s largely still manual.
Seriously. Consider how much time your marketing team spends on repetitive tasks, such as drafting social media updates, writing data-driven blog posts, personalizing emails and website copy, tagging images, A/B testing landing pages, building lead nurturing workflows, developing advertising copy, managing paid media spend, conducting keyword research, finding insights in analytics and recommending strategies (to name a few).
Now, what if I told you every one of those activities, and many more, could be done more efficiently using artificial intelligence technology that’s available today?
Change is coming. Marketing technology is getting smarter, and the marketers who are proactive in finding, piloting and scaling AI-powered solutions will have a potentially insurmountable competitive advantage.
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Paul Roetzer is founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON).