If you need to speed up content creation, AI can help.
AI from a company called Friday offers marketers the ability to generate text and images in seconds. That means you can use Friday to dramatically speed up the creation of blogs, ads, emails, social media posts, and other types of content.
We spoke to James Fitzgerald, International Marketing Director at Friday, to learn more about how this AI-powered marketing solution works.
In a single sentence or statement, describe Friday.
Friday is a subscription service that empowers you to do AI-powered text and image generation.
How does Friday use artificial intelligence in its products?
We use GPT-3 as our foundational AI technology with custom modifications for templates.
What are the primary marketing use cases for your AI-powered solutions?
Marketers can use Friday to create blogs, advertisements, emails, stories, social media posts, and make SEO improvements.
What makes your AI-powered solution smarter than traditional approaches and products?
Friday's AI saves time as it can generate hundreds of words a second, as well as create images. For content creators who need quantity, Friday is a huge time saver.
Are there any minimum requirements for marketers to get value out of your AI-powered technology? (e.g. data, list size, etc.)
No, Friday should generate useful results for marketers immediately.
Who are your ideal customers in terms of company size and industries?
Anyone from individual entrepreneurs to medium enterprises can use Friday to generate content.
What do you see as the limitations of AI as it exists today?
The quality of content produced by AI is still far below human-made content.
What do you see as the future potential of AI in marketing?
AI can analyze data better than humans and could, in the future, create marketing plans that are data-based more easily.
Any other thoughts on AI in marketing, or advice for marketers who are just getting started with AI?
AI is a tool, not a replacement. It is worth trying to see if it can help your workflow, but don't think it will do all the work for you.
Paul Roetzer is founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON).