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How Will AI Impact You + Your Career? [New Research]
Blog Feature

By: Paul Roetzer

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December 8th, 2020

How Will AI Impact You + Your Career? [New Research]

How will artificial intelligence change your job, your career and your business?

We partnered with Drift to find out. We’re surveying hundreds of marketers to create the 2021 State of the Marketing AI Industry report. This groundbreaking research will give us unparalleled insights into the awareness, understanding, and adoption of AI throughout the marketing industry.

The survey period is still ongoing, but we’re releasing a preview of where we stand, based on 150+ responses so far. This data is subject to change once we complete our survey, but it gives us an interesting look at where the results are trending. 

Full findings will be released in February 2021. We’re releasing the findings a week early to anyone who takes the survey now. Click below to do that. (It only takes 5-7 minutes.)

Take the Survey

1. 51% of Marketers Say AI Is Very or Critically Important to Marketing Success Next Year

One question asked of survey participants is: “How important is AI to the success of your marketing over the next 12 months?” 

Answers indicate AI is a clear 2021 priority for our respondents. Of 150+ responses so far, a full 51% of marketers indicate that AI is very important or critically important to their marketing success in the next year.

2. 57% of Marketers Believe AI Will Create More Jobs

Participants were asked: “What do you believe the net effect of AI will be on marketing jobs over the next decade?”

More than 57% of respondents said AI would create more jobs in the next 10 years than it eliminates. Nearly 25% of respondents were less optimistic; they indicated that AI would eliminate more jobs than it created.

3. Top 10 Use Cases for AI in Marketing

As part of the survey, respondents are asked to rate the value of 45+ AI use cases in marketing. Out of 150+ respondents, the top 10 use case for AI in marketing are as follows:

  1. Recommend highly targeted content to users in real-time.
  2. Measure return on investment (ROI) by channel, campaign and overall.
  3. Adapt audience targeting based on behavior and lookalike analysis.
  4. Improve email deliverability.
  5. Discover insights into top performing content and campaigns.
  6. Create data-driven content.
  7. Optimize website content for search engines.
  8. Choose keywords and topic clusters for content optimization.
  9. Determine offers that will motivate individuals to action.
  10. Predict winning creative (e.g. digital ads, landing pages, CTAs) before launch without A/B testing.

These data points are just a small fraction of the insights we’ll be reporting on. These are not the final results, and much can change between now and the end of the survey period. There are dozens of other AI use cases that may break into the top 10, and dozens of other questions that we’ll be reporting on.

To participate in the research, see below.

How Can You Use AI for Your Marketing?

When you take our survey, you will learn how to use AI for your marketing in just 5-7 minutes. As part of the survey, you’ll rate dozens of marketing AI use cases, then get personalized recommendations on how to use AI for your marketing.

By taking the survey now, you get our State of the Marketing AI Industry report a week before its formal release on Feb. 4, 2021.

And that’s not all. If you take the survey now, you’ll also be entered to win a one-year membership to our AI Academy for Marketers ($999 value) online education platform and community.

Take the Survey

But don’t take our word for it. See the articles below to learn more about how AI can give your marketing superpowers.

We’ve extended the survey period to Dec. 21, so act now to discover your marketing AI use cases and get vendor recommendations.

About Paul Roetzer

Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score. Full bio.

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