INK is an AI-powered writing tool that helps writers generate content that ranks in search.
The tool's AI generates writing outputs, helps you rewrite and expand, and provides SEO recommendations to make sure your content ranks.
We spoke with Alexander De Ridder, INK co-founder and CTO, to learn more about this AI-powered marketing tool.
In a single sentence or statement, describe INK.
INK is an all-in-one text editing solution powered by our patented AI to help writers generate and optimize content to rank.
How does INK use artificial intelligence in its products?
Our INK Editor and Chrome extension use our powerful patented AI to do what no other software product on the market does. The INK Editor and Chrome extension have AI writing features that generate AI writing outputs, rewrite, shorten and expand—and much more—spelling/grammar suggestions, readability suggestions, headline optimization suggestions, and SEO recommendations to ensure content ranks.
What are the primary marketing use cases for INK's AI-powered solutions?
Ranking! With INK’s sophisticated AI, there is no more guessing as to whether your content will rank. Simply enter your text in the INK Editor or use our Chrome Extension, follow INK’s recommendations, watch your INK SEO Score go up, and get ready to rank!
What makes INK's AI-powered solution smarter than traditional approaches and products?
We are at the forefront of a revolution. We are not just leading but creating the natural language optimization (NLO) space—a powerful fusion that harnesses the power of natural language processing and seamlessly integrates it with our proprietary AI for advanced search optimization. Writing with INK empowers our users to create content that ranks.
What is NLO? It is a sophisticated means of processing natural language for search engine optimization. INK is spearheading this movement—we are carving out this unique space in the content market by harnessing the power of natural language processing with our powerful, patented AI and continuously innovating and making it even better.
Are there any minimum requirements for marketers to get value out of INK's AI-powered technology? (e.g. data, list size, etc.)
Quite the opposite. INK’s solutions are perfect for almost any writing and optimization task. Just enter your content in the INK Editor or write with the Chrome Extension, harnessing our powerful AI to make quick work of any writing project.
Use INK’s real-time recommendations based on content that is competing for the keywords you are going after. Simply follow INK’s recommendations, see your SEO Score go up, and get ready to rank.
These applications work for any size business, from individual content creator to large teams at major, international corporations. We know this because that is who is winning on the web with INK currently.
Who are INK's ideal customers in terms of company size and industries?
As for size, there is no minimum or limit. INK’s solutions work for any size business, from individual content creators to large teams at global corporations. Our users hail from many industries—marketing, media, publishing, software, education, nonprofits and much more. Essentially, any business that has writing and SEO needs can benefit from the power of INK.
What do you see as the limitations of AI as it exists today?
Remember back in the day when SEO was all about keyword stuffing? The more keywords crammed in a text, the better, right? Now we know to use keywords in a much more sparingly and nuanced way.
Some limitations of AI are similar to this outdated practice and include AI that doesn’t account for the context of language. Also, most AI solutions on the market do not include SEO features. But not INK.
INK is powered by KUPE, an advanced transformer-based AI. It is able to understand the context and meaning of text. Our technology does not stop there. INK recognizes your writing goal and makes your content perform.
What do you see as the future potential of AI in marketing?
We’ve heard that AI is the future for a long-time. Well, the future is now. AI is and will be a huge part of content creation. It’s inevitable. That doesn’t mean that AI will necessarily replace a writer's talent. It means that the best tools will incorporate AI to empower and write with you—not for you.
Any other thoughts on AI in marketing, or advice for marketers who are just starting with AI?
Don’t be afraid to incorporate AI in your marketing efforts or content strategy. With the right tools, you can streamline your content production. Rather than replace your brand’s unique voice, using AI is a time-saver and productivity booster.
The time you will save by using AI over manual writing Every. Single. Word. of your content—that time savings you can put into finessing the AI output and shaping it to your liking. With sophisticated AI software, the time it will take to smooth out any outputs before you hit publish will be minimal.
Paul Roetzer is founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON).