How to Predict Ad Performance with AI
Want to improve advertising performance while reducing wasted budget?
Artificial intelligence can help with that. Pattern89 uses AI to predict winning Facebook and Instagram ad creative, even before you launch a campaign.
The company’s AI-powered solution uses proprietary algorithms that have access to an unprecedented amount of data across Facebook and Instagram. Pattern89 analyzes this data daily, in addition to analyzing over 2,900 dimensions of platform users’ ads, to predict winning creative, including imagery, copy parameters, colors, targeting and more.
You know what will work for your campaigns, before a dollar is spent running them.
We spoke with Pattern89 CEO and founder R.J. Taylor to learn more.
In a single sentence or statement, describe your company.
Pattern89 decrypts and predicts winning digital creative with AI.
How does your company use artificial intelligence in its products?
Pattern89 uses proprietary content algorithms (including computer vision and natural language processing) to parse through 2,900+ dimensions of a piece of content to understand what drives marketing performance at a granular level.
What are the primary marketing use cases for your AI-powered solutions?
Pattern89 predicts winning creative for Facebook and Instagram ads, and maintains performance with one-click ad optimizations throughout campaigns’ lifecycles.
The majority of our customers use it to predict winning creative for marketing campaigns in general, beyond just Facebook and Instagram.
What makes your AI-powered solution smarter than traditional approaches and products?
Pattern89 saves time, money and effort by predicting what will make your ads win. Traditionally, marketers have needed to A/B test creative, take guesses on what would work, or stick with tried-and-true advertising methods. We’ve eliminated the need for these approaches, though. Our predictive creative AI is over 95% accurate, so marketers can have confidence knowing Pattern89’s predictions will pay off for them.
Are there any minimum requirements for marketers to get value out of your AI-powered technology? (e.g. data, list size, etc.)
Who are your ideal customers in terms of company size and industries?
Ideal customers for Pattern89 include retail, ecommerce, CPG, pharma/healthcare brands, and agencies investing in social media and digital marketing.
What do you see as the limitations of AI as it exists today?
AI is limited today by its inputs, ability to create, and lack of understanding ethical implications of its decisions.
What do you see as the future potential of AI in marketing?
Humans are made to create, and generate new ideas. Today, marketers are bogged down by assembling data and analytics, taking them away from creating. AI provides marketers with the easy access to the patterns and outliers to provide new inputs, creative validation and net new predictive opportunities.
Any other thoughts on AI in marketing, or advice for marketers who are just starting with AI?
Begin today! Marketers who invest in AI early will be ahead of the industry as artificial intelligence grows from an emerging space to an enabling technology powering the entire marketing (and enterprise) stack.
About Paul Roetzer
Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score. Full bio.