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How to Predict Content Performance with AI
Blog Feature

By: Paul Roetzer

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December 5th, 2019

How to Predict Content Performance with AI

You want to improve your marketing results. Pattern89 can help.

The company's AI-powered solution uses proprietary content algorithms to predict which content, advertising, and emails will perform best — by analyzing up to 2,900 dimensions of content with computer vision and natural language processing (NLP).

The outcome? 

You save time and money on marketing, while improving performance across campaigns.

We spoke with Pattern89 CEO and founder R.J. Taylor to learn more.

In a single sentence or statement, describe your company.

Pattern89 decrypts and predicts breakthrough content with AI.

How does your company use artificial intelligence in its products?

Pattern89 uses proprietary content algorithms (including computer vision, NLP) to parse 2,900 dimensions of a piece of content to understand what drives marketing performance at a granular level.

What are the primary marketing use cases for your AI-powered solutions?

Pattern89 predicts performance for paid Facebook and Instagram ads, and predicts content that drives email marketing performance.

What makes your AI-powered solution smarter than traditional approaches and products?

Pattern89 saves time, money, effort and opportunity cost associated with creating the wrong content, testing or launching non-performance ads or emails, and improves campaign results 21% on average.

Are there any minimum requirements for marketers to get value out of your AI-powered technology? (e.g. data, list size, etc.)

No.

Who are your ideal customers in terms of company size and industries?

Ideal customers for Pattern89 include retail, ecommerce, CPG, pharma/healthcare brands and agencies investing in paid social or email marketing. Company size ranges from $25 million annual revenue and up.

Go to Vendor Website

What do you see as the limitations of AI as it exists today?

AI is limited today by its inputs, ability to create, and lack of understanding ethical implications of its decisions.

What do you see as the future potential of AI in marketing?

Humans are made to create, and generate new ideas. Today, marketers are bogged down by assembling data and analytics, taking them away from creating. AI provides marketers with the easy access to the patterns and outliers to provide new inputs, creative validation and net new predictive opportunities.

Any other thoughts on AI in marketing, or advice for marketers who are just starting with AI?

Begin today! Marketers who invest in AI today will be ahead of the industry as artificial intelligence grows from an emerging space to an enabling technology powering the entire marketing (and enterprise) stack.

Get free access to the Ultimate Beginner's Guide to AI in Marketing: https://www.marketingaiinstitute.com/beginners-guide-access 

About Paul Roetzer

Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score. Full bio.

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