Artificial intelligence (AI) may seem abstract, and even a bit overwhelming, but its potential to drive costs down and revenue up in your business are very real.
There are hundreds of AI-powered tools you can start exploring today that can intelligently automate (to some degree) traditionally manual, time-intensive tasks.
Here are seven things you should know about AI:
1. AI enhances human knowledge and capabilities. The future is marketer + machine.
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2. AI solves problems and achieves goals more efficiently than traditional marketing technology.
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3. Success with AI requires data, intensive machine training (by humans) and ongoing experimentation.
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4. AI gives marketers and brands superpowers, which can be used for good or for evil.
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5. AI has the potential to make brands more human.
(Photo of my son, Balen)
6. AI adoption in marketing is still very early.
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7. AI can be your competitive advantage.
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