Drift Automation: https://www.drift.com/automation/?utm_medium=cpc&utm_source=marketing-ai-conference&utm_campaign=chat-2020-MAICON-Sponsorship&utm_content=banner-ad-728-90
7 Things Every Marketer Should Know About Artificial Intelligence
Blog Feature

By: Paul Roetzer

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March 19th, 2019

7 Things Every Marketer Should Know About Artificial Intelligence

Artificial intelligence (AI) may seem abstract, and even a bit overwhelming, but its potential to drive costs down and revenue up in your business are very real.


There are hundreds of AI-powered tools you can start exploring today that can intelligently automate (to some degree) traditionally manual, time-intensive tasks.


Here are seven things you should know about AI:

1. AI enhances human knowledge and capabilities. The future is marketer + machine.

MAII - Human Machine

Photo by Alex Knight on Unsplash.

2. AI solves problems and achieves goals more efficiently than traditional marketing technology.

MAII - Martech Landscape

Photo by chiefmartec.

3. Success with AI requires data, intensive machine training (by humans) and ongoing experimentation.

MAII - Data

Markus Spiske on Unsplash.

4. AI gives marketers and brands superpowers, which can be used for good or for evil.

MAII - Superpowers

Photo by Zhen Hu on Unsplash.

5. AI has the potential to make brands more human.

MAII - More Human

 (Photo of my son, Balen)

6. AI adoption in marketing is still very early.

MAII - Early Adoption

Photo by Jurgen Appelo on Flickr

7. AI can be your competitive advantage.

MAII - Competitive Advantage

Photo by Felix Mittermeier on Unsplash.

How Do You Get Started?

You have a choice. You can sit back and wait for the marketing world to get smarter and change around you, or you can embrace AI now and be proactive in creating a competitive advantage for yourself and your company.


If you choose to take action, I hope you’ll join us July 16 - 18, 2019 in Cleveland, Ohio for the Marketing AI Conference (MAICON).


MAICON features 60+ speakers and 40+ sessions—all developed to help marketers understand, pilot and successfully scale AI. (See the full agenda).

Get free access to the Ultimate Beginner's Guide to AI in Marketing: https://www.marketingaiinstitute.com/beginners-guide-access

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About Paul Roetzer

Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score. Full bio.

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