How to Grow Search Traffic with AI from WordLift
Want to grow organic traffic?
WordLift can help.
This AI-powered marketing tool uses machine learning, natural language generation (NLG), and natural language processing (NLP) to scale and automate SEO.
We spoke to Andrea Volpini, cofounder and CEO of WordLift, to learn more about how this AI-powered marketing solution works.
In a single sentence or statement, describe WordLift.
AI-powered SEO: WordLift creates a knowledge graph to scale and automate SEO.
How does WordLift use artificial intelligence in its products?
WordLift uses natural language processing to translate unstructured content into a graph.
The graph is enriched using machine learning and can be used to generate content using natural language generation (NLG).
What are the primary marketing use cases for your AI-powered solutions?
Improving organic traffic, boosting sales of an ecommerce website, creating a content knowledge graph that other AI applications can use inside the organization.
What makes your AI-powered solution smarter than traditional approaches and products?
Scaling SEO requires high-quality data and interoperability among different platforms. WordLift's content knowledge graphs are designed to achieve these goals while running over-the-top.
The organization might have multiple CMS systems and can consolidate all the metadata inside one graph. The data in the graph, regardless of the CMS being used, is then injected as structured data to boost SEO, to train a recommendation system, or to develop a chatbot.
Are there any minimum requirements for marketers to get value out of your AI-powered technology? (e.g. data, list size, etc.)
Either it's an ecommerce website or the organization has a regular flow of content being published (content marketing is in place).
Who are your ideal customers in terms of company size and industries?
We built our product around: news and media publishers, the travel industry, and ecommerce sites. We work with data-driven organizations willing to empower their web publishing workflow with AI.
We constantly evolve our technology stack and push our boundaries to accelerate innovation. The mindset of our ideal customer is the one of an innovator that is looking to expand and scale the growth of the business.
What do you see as the limitations of AI as it exists today?
It's narrow and limited to specific use cases. It requires a fruitful collaboration with humans.
What do you see as the future potential of AI in marketing?
It helps us cope with the tremendous need for qualified content and personalization. It also enables small organizations to compete globally.
Any other thoughts on AI in marketing, or advice for marketers who are just getting started with AI?
Iterate, measure, and share your learnings. We're building the plane while flying it.
About Paul Roetzer
Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score. Full bio.