ChatGPT is just the tip of the AI iceberg for marketers and business leaders. It's the shiny object that's captured everyone's attention, and rightly so.
But, the real story of AI, and its impact on your career and business, lies beneath the surface and has been building at an accelerating rate for the last decade.
The major AI research labs at Google, DeepMind, Microsoft, Meta, Amazon, Apple, NVIDIA, OpenAI, Stability AI, and others are working on AI systems that go far beyond the capabilities of the generative AI applications you can see and use today.
As we wrote in chapter 1 of Marketing Artificial Intelligence: AI, Marketing and the Future of Business:
"Much of the deep-learning story has unfolded since 2011 as the technology began to move from decades of academic theory and false hopes to practical commercial applications across industries. Major technology companies are now in a race for AI talent and supremacy, largely fueled by the potential for deep learning to transform the future of business. You see deep learning at work in search results, voice assistants, text generation, translation, facial and image recognition, and hundreds of other consumer-facing technologies. But deep learning also lies hidden in the infrastructure of companies, powering more intelligent operations and unlocking previously unimaginable levels of cost efficiency and revenue acceleration.”
If you want to truly understand what's happening today, and where it may take us in the months ahead, you need to explore how and why we got here.
Our book certainly tells the marketing and business side of the story, but if you want to go deeper into the origins of AI, and learn about the key players driving the innovations, I highly recommend you read Genius Makers: The Mavericks Who Brought AI to Google, Facebook, and the World by Cade Metz.
I had been studying AI for nearly a decade when I read Cade's book in 2021, and it changed everything for me.
The link below contains both audio and video versions of my interview with Cade, who keynoted our 2021 Marketing AI Conference (MAICON).
I promise the interview is worth your time, and will stoke your curiosity to continue learning.
Paul Roetzer is founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON).