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How to Make Meetings More Productive with AI

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Want to make meetings more productive? AI can help.

Sembly is an AI team assistant that transcribes meetings, summarizes notes, and provides insights on what was said.

As a result, it can significantly increase meeting efficiency and reduce the number of people needed in meetings.

We spoke with Pavlo Bogdanov, Marketing Lead at Sembly, to learn more.

In a single sentence or statement, describe Sembly.

Sembly is the smartest AI team assistant.

How does Sembly use artificial intelligence in its products?

Sembly’s GPU-fueled automatic speech recognition AI can be used with popular video call services such as Zoom, Microsoft Teams and Google Meet. But Sembly isn't just any transcription tool, it goes above and beyond by giving you highlights and action items from each speaker. This means you don't have to sit through long meetings or worry about missing anything important because Sembly has got you covered!

In more technical terms, Sembly transcription technology involves many processes: capturing the audio and creating transcription using NLP; dividing the conversion into dialogue segments, or diarizing; automatically recognizing the speaker’s voice, or voice ID, and the last one — extraction of action items and even user commitments via proprietary AI services.

Using the NeMo conversational AI toolkit for diarization model training, running on NVIDIA A100 GPUs, dramatically improved its speaker tracking. After a meeting, Sembly AI will present the meeting notes in a Glance View™ summary, the insights in Key Items list, and the full transcript of the meeting. Sembly is an excellent tool for busy professionals who want to make the most out of their meetings without wasting time.

What are the primary marketing use cases for your AI-powered solutions?

For a modern marketing team, Sembly can be a powerful tool to help them streamline their team communications and collaborations.

As a marketer, you're no stranger to back-to-back meetings with various stakeholders, clients, vendors, and other team members. With Sembly, you can easily capture all the important details discussed in these meetings, including action items, insights, and commitments. You can even transcribe the meeting, so you have a record of everything that was said.

You know how important collaboration is within your team and across other departments, such as sales, product, and design. With Sembly, the team can easily share meeting notes and insights across teams, ensuring that everyone is aligned and up-to-date on the latest developments.

Marketing teams are often responsible for managing multiple projects at once, which can be time-consuming and overwhelming. With Sembly, the team can easily keep track of all the action items and commitments discussed during the meeting, and assign tasks to team members using Sembly's built-in task management tools. You can even integrate Sembly with other task management tools like Slack, Zapier, Trello, and others.

Marketing teams are often responsible for tracking the performance of their campaigns and initiatives. With Sembly, the team can easily track the progress of their projects and campaigns, and analyze the insights generated by the software to identify areas for improvement.

Sembly is an invaluable tool for modern marketing teams. It helps you stay organized, productive, and aligned with your internal and external stakeholders.

What makes your AI-powered solution smarter than traditional approaches and products?

Sembly is a game-changer for modern marketers looking to streamline their workflow and increase productivity. With its AI-powered solution, Sembly offers several benefits that can help marketers save valuable time and money, and improve their overall performance.

Sembly's ASR (Automatic Speech Recognition) technology can automatically transcribe and diarize a meeting. This saves marketers the time and effort of manually taking notes during meetings, which can be time-consuming and prone to human errors.

Sembly proprietary NLP services extract important insights, action items, and commitments from meeting transcripts, so marketers can focus on what's most important. This feature also ensures that critical follow-ups are not missed.

Sembly Glance View™ summary provides a quick and concise snapshot of the meeting, highlighting key items and decisions made. This feature saves marketers time in reviewing the meeting notes and allows them to quickly identify the most critical action items.

Sembly task management feature enables marketers to assign and track action items directly from the meeting notes. This saves marketers time and effort in manually creating and managing task lists.

Sembly's AI-powered solution offers several advantages over traditional approaches, saving marketers time and effort, improving the accuracy of meeting notes, and increasing the probability of achieving their goals.

Sembly offers significant advantages over traditional approaches, resulting in increased meeting efficiency (with an average of 17% reduction in meeting minutes) and a 50% reduction in meeting attendees.

By automating tedious tasks and providing actionable insights, Sembly empowers marketers to focus on driving business results and growth. By automating tedious tasks and providing actionable insights, Sembly can help marketers focus on what really matters, driving business results and growth.

Are there any minimum requirements for marketers to get value out of your AI-powered technology? (e.g. data, list size, etc.)

In terms of minimum requirements for marketers to get value out of Sembly, there are a few things to consider:

  • Meeting frequency: Sembly is designed to transcribe and analyze meetings, so it is most useful for marketers who have a regular schedule of meetings. If a marketer rarely has meetings, they may not get as much value from Sembly.
  • Type of meetings: Sembly is designed to capture insights and action items from professional meetings, so marketers who participate in meetings that do not require follow-up actions may not see as much benefit from Sembly.
  • Integration with video call services: Sembly is designed to work with popular video call services such as Zoom, Microsoft Teams, and Google Meet. Marketers who use other video call services may not be able to take full advantage of Sembly's features.
  • Access to Sembly: To use Sembly, marketers will need access to the software, which requires a subscription. Sembly propose different plans for individuals (such as Sembly Professional), modern teams (Sembly Team plan) and enterprise (Sembly Enterprise).

Overall, while there are no specific data or list size requirements for marketers to get value out of Sembly, marketers who have a regular schedule of professional meetings and use popular video call services are likely to see the most benefit from the software.

Who are your ideal customers in terms of company size and industries?

Companies with a small or medium to large number of employees and frequent meetings can benefit from Sembly's ability to streamline meeting management and improve productivity.

Industries such as project management and consulting, where meetings and client interactions are critical, can benefit from Sembly's ability to provide accurate transcriptions and actionable insights.

Sembly can be particularly useful for sales and marketing teams that hold frequent meetings and need to follow up on action items and decisions quickly.

Educational institutions and training organizations can use Sembly to create a library of meeting notes and transcriptions for future reference, as well as to identify key takeaways and action items.

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What do you see as the limitations of AI as it exists today?


Although AI has made great strides in recent years, it still has some limitations that we should be aware of. One of the biggest challenges is that AI models can be very complex, making it difficult to understand how they make decisions. This can lead to questions about their trustworthiness and can be a barrier to adoption.

Another challenge with AI is that it requires large amounts of data to train effectively. If the data is incomplete or inaccurate, the resulting model may be flawed. Additionally, if the data is biased, the model may produce biased results.

While AI can generate new ideas and solutions, it has yet to match the creativity of humans in areas such as art or music. This means that humans are still crucial in certain areas of innovation and creativity.

AI models can also struggle to adapt to new situations or data that they have not seen before, which can limit their effectiveness in some applications.

As AI becomes more prevalent in society, there are growing concerns around privacy, accountability, and transparency. It's important to ensure that AI is used ethically and responsibly, and that these concerns are addressed as the technology continues to develop.

What do you see as the future potential of AI in marketing?

AI is a powerful tool that can assist marketers in providing more personalized experiences to customers. By analyzing customer data and behavior, AI can identify patterns and make recommendations that can help increase engagement and conversion rates.

With AI, marketers can automate many routine marketing tasks, such as scheduling social media posts, sending email campaigns, and targeting ads. This allows marketers to focus on more strategic and creative work, rather than getting bogged down in tedious administrative tasks.

One of the most exciting benefits of AI is its ability to optimize campaigns in real-time. For example, an AI algorithm can analyze data and make adjustments to ad targeting based on factors such as location, time of day, and user behavior. This can help marketers achieve better results from their campaigns.

AI also allows marketers to make more accurate predictions about future trends and customer behavior. By analyzing historical data and using machine learning algorithms, marketers can anticipate customer needs and stay ahead of the competition.

Although AI has many benefits for marketers, it is important to note that it is not a magic solution. It is a powerful tool, but it requires human oversight and guidance to ensure that it is used effectively and ethically.

As AI technology continues to evolve and improve, we can expect to see even more exciting innovations and applications in the marketing world.

Any other thoughts on AI in marketing?

AI can be overwhelming, but it can bring a lot of benefits to your business. To get started, it's best to begin with a small project with a clear goal and a manageable data set. This will help you understand how AI works and how it can benefit your business.

Many AI tools and platforms are available, so choose one suitable for your needs and skill level. Some tools require coding or technical expertise, while others are designed for non-technical users.

You need to have clean and accurate data to make the most of AI. This means you may need to clean up your existing data or collect new data through surveys or other methods.

It's important to evaluate the success of your AI projects based on their return on investment (ROI). Set clear goals and metrics for your projects and keep track of your progress.

AI projects often require marketers, data scientists, and other stakeholders to collaborate. Be open to working with others and learning from their expertise.

AI is a constantly evolving field, so staying up-to-date with the latest developments and best practices is essential. Attend conferences, read blogs, and take online courses to continue your education and make the most of AI for your business. And, of course, consider to invite Sembly to your marketing team meetings.

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