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Drift and Marketing AI Institute Team Up to Research AI Understanding and Adoption in the Marketing Industry
Blog Feature

By: Paul Roetzer

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October 12th, 2020

Drift and Marketing AI Institute Team Up to Research AI Understanding and Adoption in the Marketing Industry

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, according to McKinsey Global Institute, PwC, and Gartner. But, what does that really mean for marketers, brands and consumers?

  • How will AI impact brands?
  • How will marketing jobs evolve?
  • What are the most valued marketing AI use cases?
  • How many marketing tasks will be intelligently automated?
  • What impact will AI have on accelerating revenue growth and reducing costs?
  • Are marketing teams ready for AI-powered digital transformation?
  • What are the obstacles to purchasing smarter technologies?
  • How will AI change consumer expectations and behavior?

These are just a few of the questions we seek to answer as part of the 2021 State of Marketing AI Report

And you can be a part of the research!

Take the survey

Let Your Voice Be Heard

Marketing AI Institute has teamed up with Drift to gain unparalleled insights into the awareness, understanding, and adoption of AI throughout the marketing industry. 

Using the AI Score for MarketersTM assessment, you have the chance to answer 13 survey questions, and rate the value of 45+ sample AI use cases.

Related: Take an inside look at AI Score for Marketers v2

Your anonymized responses will become part of this groundbreaking research, and you will get early access to the findings, one week before the public release of the State of the Marketing AI Industry Report in January 2021.

You will also unlock immediate access to your AI Score results page, which surfaces the use cases that you rate as high priorities, along with personalized recommendations for AI-powered vendors.   

In addition, we will select 20 random participants to receive one-year memberships to the AI Academy for Marketers ($999 value) online education platform and community.

The research period runs October 12 - November 20, 2020

Don’t miss the chance to offer your insights and experiences, while exploring AI use cases and technologies that can help create a competitive advantage for you, and your business.

Take the Survey


About Paul Roetzer

Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score. Full bio.

  • Connect with Paul Roetzer
Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.