Narrato is AI-powered content marketing software that assists content creators and speeds up their content creation process.
The tool's AI generates content briefs, offers writing assistance, provides content improvement suggestions, and generates topics for content. These capabilities improve content performance and speed up content creation—reducing time spent on content by as much as 50-100% according to the company.
We spoke with Sophia Solanki, founder of Narrato, to learn more about this AI-powered marketing solution.
In a single sentence or statement, describe Narrato.
Narrato is a content marketing, creation, and planning software made for content teams to create and drive results with high-performing content.
How does Narrato use artificial intelligence in its products?
Our AI content assistant helps create and optimize content for the modern, competitive web. Starting with AI writing assistance in the form of natural language generation (NLG), grammar and readability checks and suggestions, generating ideas, generating automatic content briefs, to content SEO, we deploy AI capabilities to help our users win with content through the entire content creation process.
What are the primary marketing use cases for Narrato's AI-powered solutions?
- Generating automatic content briefs, including SEO, keywords, structuring, topics/questions to include suggestions and content research references.
- AI writing assistant for various writing use cases.
- Content improvement suggestions, including grammar, readability and content structure.
- Ideas/topic generation on a theme or keyword.
What makes Narrato's AI-powered solution smarter than traditional approaches and products?
Our AI content assistant helps content marketers create highly optimized and targeted content faster and with greater accuracy. This increases their chances of winning with their content strategy by 5X. Narrato also boosts the speed of getting the content created and shipped to market, improving efficiency by 50-100%. That's a lot of time saved.
Are there any minimum requirements for marketers to get value out of Narrato's AI-powered technology? (e.g. data, list size, etc.)
There are no minimum requirements for using Narrato AI tech. Marketers can get started any time and without any additional data, and win with our software.
Who are Narrato's ideal customers in terms of company size and industries?
Narrato is built for content creation and content marketing teams. Our customers come from various industries—both B2B and B2C companies who are trying to market with content. Content publishers and marketing agencies (content, SEO, web design, digital marketing) also use Narrato to streamline their content operations.
What do you see as the limitations of AI as it exists today?
It can't replace a human completely for content creation and review. AI can be used to make a great assistant that improves your ability to create better, more optimized content faster—but it's not a replacement for real content creators. It's an enabler.
What do you see as the future potential of AI in marketing?
I see AI would increasingly allow marketers to have a competitive edge. With AI, marketers will be able to take more informed, data based decisions. They will be able to create content faster and optimize better. They'll also be able ideate, plan, manage and measure performance of campaigns easier than before and with more confidence. On the whole, AI is revolutionizing how marketing is approached and done. It's going to be impossible to run effective marketing campaigns without using AI support in the near future (if not already!).
Any other thoughts on AI in marketing, or advice for marketers who are just starting with AI?
AI for most marketers will stay in the background with marketing tools and platforms offering these tech solutions through a user friendly interface. I think for most part what's going to be important for marketers will be to choose and implement the right software. They should not shy away from using technology and marketing platforms in favor of manual effort, as that will become a significant competitive disadvantage for them—especially as other marketers adopt them (including their competition).
Paul Roetzer is founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON).