<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2006193252832260&amp;ev=PageView&amp;noscript=1">

1 Min Read

How To Create Top-Performing Ads With AI

Featured Image

Wondering how to get started with AI? Take our on-demand Piloting AI for Marketers Series.

Learn More

Beam.City Inc. is a unified advertising automation platform that uses artificial intelligence to help companies improve paid ad performance on the top social media networks, all in one simple interface.

The company promises increased ad performance using automatic learning and can save users hundreds of hours usually spent on research and labor and maximize ROI. Sounds pretty cool, right?

We spoke with Beam.City’s Founder and CEO Zeze Peters to learn more about how this solution uses AI in advertising.

In a single sentence or statement, describe your company.

AI meets Mailchimp for ads. Beam.City helps clients affordably and quickly acquire customers with AI-powered ads on millions of sites.

How does your company use artificial intelligence in its products?

We use AI to do automatic ads setup, monitoring, learning and optimization pattern recognition. We also use AI to create predictive datasets for targeting personas based on where they live and work in Canada and the US.

What are the primary marketing use cases for your AI-powered solutions?

We help clients attract customers affordably and quickly with brand ads, transactional ads, app installs, website visits and surveys.

What makes your AI-powered solution smarter than traditional approaches and products?

Beam.City automatically cuts out most setup, all monitoring and all optimization tasks completely for multiple ad networks. Our solution also learns about who ideal customers are at the location level down to the zip code. Our platform also has statistical insights you cannot get natively from Google, Facebook or any other platform.

Are there any minimum requirements for marketers to get value out of your AI-powered technology? (e.g. data, list size, etc.)

No. The platform can automatically learn or users can import and improve their results within days.

Who are your ideal customers in terms of company size and industries?

Consumer electronics and tech companies.

What do you see as the limitations of AI as it exists today?

Most applications use the wrong combination of AI and statistics to solve problems, creating huge data fragility issues and a low to moderate level of accuracy. The accuracy you see depends on the data models used and most architects are no good at data architecture.

What do you see as the future potential of AI in marketing?

We will use AI to create pre-emptive ads that are triggered just before clients are ready to even conduct a search.

Any other thoughts on AI in marketing, or advice for marketers who are just starting with AI?

Marketers have to try different AI tools and they need to lean towards tools that give them serious performance improvements on most channels.

Related Posts

This Machine Learning Technology Displays the Content Most Likely to Engage Prospective Customers

Paul Roetzer | December 1, 2016

Boomtrain is a machine learning platform that delivers timely, relevant content to consumers. Learn more in our profile with the company.

How to Automatically Create Voiceovers with AI

Paul Roetzer | December 5, 2022

AI from a company called Murf turns text into high-quality, natural-sound voiceovers. We spoke with the company to learn how their AI solution works.

This AI Tool Automatically Turns Blogs, Videos, and Podcasts Into Social Media Posts

Paul Roetzer | June 26, 2019

Lately is an AI-powered social media marketing platform that helps marketers scale their publishing and reach. We interviewed the company's CEO to learn how it works.