Want to create and distribute 30%+ more content?
That's the promise of Letterdrop, a content operations platform that helps B2B companies do more and better content marketing with the power of AI.
You can use Letterdrop's AI to edit and repurpose content faster, better optimize content for search, and generate outlines, social posts, and content ideas.
We spoke to Parthi Loganathan, CEO of Letterdrop, to learn more about this AI-powered marketing tool.
In a single sentence or statement, describe Letterdrop.
Letterdrop is a content operations platform that helps B2B companies create and distribute 30%+ more content to drive inbound leads.
How does Letterdrop use artificial intelligence in its products?
Our primary job is to help businesses bring in more leads using content. Revenue is what matters most. In order to achieve that, we use AI where it makes sense:
- We make it easier to edit content with AI through pre-programmed best writing practices.
- Our SEO optimizer uses AI to actually understand your text and make suggestions to optimize it for Google, instead of dumb matching.
- Get over writer's block with generative writing: tab autocomplete text, summarize articles into social posts, generate blog post outlines, etc.
- Generate content ideas by analyzing sales calls.
What are the primary marketing use cases for your AI-powered solutions?
With Letterdrop, you can:
- SEO optimize your content with semantic meaning in mind.
- Write intelligently for a B2B audience and cut time on editing.
- Re-purpose longform content for email and social.
- Get better insights into what customers are asking about so that you can create the right content.
What makes your AI-powered solution smarter than traditional approaches and products?
Content marketing across SEO, LinkedIn, email, and other channels is perhaps the most cost-effective growth lever for a company. It's a lot harder to execute than just dropping budget on ads, though. We automate all the best practices and mundane workflows across ideation, project management, creation, and distribution so that it just gets done.
Are you listening to sales calls for marketing insights? Is your content being delayed? Are you SEO optimizing your content? Are you redistributing to LinkedIn? Are you getting your sales team to share content? Are you refreshing stale pages? Letterdrop makes sure you don't miss a beat so that you can drive leads effectively with content.
Are there any minimum requirements for marketers to get value out of your AI-powered technology? (e.g. data, list size, etc.)
A company should ideally have a full-time marketer on staff and be publishing content at least weekly to find Letterdrop value-additive.
Who are your ideal customers in terms of company size and industries?
Our ideal customers are Series A+ B2B companies in SaaS or professional services.
What do you see as the limitations of AI as it exists today?
Generative AI is random or non-deterministic, and everything and its outputs are not grounded in reasoning. That's OK. You can still use it to collect and summarize data, apply a layer of human guidance, and get an output that's 90% there.
What do you see as the future potential of AI in marketing?
Automation will always keep improving. It helps us spend less time collecting data, helps us brainstorm new ideas, and helps us spend less time doing mundane tasks. This lets you focus on talking to your customers, understanding what they need from you, and coming up with creative strategies.
It's possible that we even see completely autonomous marketing systems where you A/B test your way into the highest-performing copy and visuals. But step-function changes and campaign ideas will still be driven by people who take the time to understand their customers.
Low-skill marketers will be replaced, and everyone else will be able to spend time more fruitfully. We will never get to the Keynesian 15-hour work week because we'll find new things to spend our time on.
Any other thoughts on AI in marketing, or advice for marketers who are just getting started with AI?
You're selling to people. As a marketer, your job is to build trust with your customers, educate them, and help them make the right decisions to solve their problems. Don't forget that. Treat AI as a tool to move faster, collect more data, and automate mundane work. Don't use AI to just blanket create your messaging, positioning, or content for you... because if you can do it, everyone else can too. That's not how you stand out or win your customers over.
Paul Roetzer is founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON).