rasa.io better newsletter sends: https://rasa.io/?utm_medium=paid_display&utm_source=maii&utm_campaign=start-sending
New Report Shows Marketers Lack the Education, Training to Effectively Adopt Artificial Intelligence
Blog Feature

By: Paul Roetzer

Print this Page

February 2nd, 2021

New Report Shows Marketers Lack the Education, Training to Effectively Adopt Artificial Intelligence

The majority of marketers know artificial intelligence is essential to their success this year. But, lack of education and training is holding the industry back, with 70 percent of respondents identifying it as a barrier to adoption of AI in their marketing.

This is just one of the key findings from the 2021 State of Marketing AI Report, released by Drift and Marketing AI Institute. 

SOI ReportWe teamed up with Drift in fall 2020 to gain unparalleled insights into the awareness, understanding and adoption of AI throughout the marketing industry. 

Using Marketing AI Institute's AI Score for MarketersTM assessment, marketers had the opportunity to answer 13 survey questions, and rate the value of 49 sample marketing AI use cases. More than 400 marketers answered portions of the survey, and 235 completed all questions and use case ratings.

The report finds that forward-thinking organizations and marketers are using AI to accelerate revenue and reduce costs. In the process, building sustainable competitive advantages for their products and their people. Unfortunately, most marketers still lack the education, training and confidence needed to pilot and scale AI technologies.

Key findings from the report include:

  • 52 percent say AI is very important (37 percent) or critically important (15 percent) to the success of their marketing over the next 12 months.
  • 41 percent of marketers are achieving revenue acceleration with AI today. 
  • 50 percent classify their understanding of AI terminology and capabilities at the beginner level, while another 37 percent identify at the intermediate level. 
  • 56 percent believe AI will create more marketing jobs than it eliminates over the next decade.
  • 80 percent believe they will be intelligently automating more than a quarter of their marketing tasks in the next five years.

The report is a must-read for marketers. It paints a picture of a marketing industry undergoing a once-in-a-generation transformative that will have a lasting impact on brands and careers.

By downloading the report, you'll be one of the first to understand this transformation—and take advantage of it.

Click below to get the report now.

Get the Report Now

About Paul Roetzer

Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score. Full bio.

  • Connect with Paul Roetzer
Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.