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Adobe Sensei’s New Trick
Adobe’s new “virtual assistant” claims to answer questions you didn’t even know you had, according to CNBC.
The AI technology, which has been in development for the last three years, is able to identify trends in web traffic and similar data. What’s unique about this use of AI in analytics is that crowdsources insights based on how other users are using it.
“You're only as smart or as brilliant as, sort of, the questions that you ask of your data and these alerts that you create," says John Bates, director of product management for Adobe Analytics.
One interesting discovery the tool made during testing was that an Adobe customer’s competitor was actually stealing content from their website and passing it off as their own.
The crowdsourcing element is one of the most unique parts of the technology. The other is its ability to tailor insights to a company’s specific needs. As it generates insights, users can “like” or “dislike” them, teaching the tool. With this, the tool’s value will grow every day it’s used.
Ashley Sams is director of marketing at Ready North. She joined the agency in 2017 with a background in marketing, specifically for higher education and social media. Ashley is a 2015 graduate of The University of Mount Union where she earned a degree in marketing.