Editor's Note: This is the fourth video in a series, created in collaboration with HubSpot.
There are thousands of companies, both established players and well-funded startups, building new AI technology and integrating it into existing products. But there is plenty of hype and plenty of uncertainty around AI, which can make evaluating AI-powered vendors and their claims challenging.
So what are the top AI-powered vendors in the market today? How do you identify the best vendors and better understand their products? And how do you evaluate and purchase AI-powered solutions?
In this video, Paul Roetzer, founder and CEO of Marketing Artificial Intelligence Institute, explains how to identify the best AI-powered vendors and which questions to ask as you evaluate and purchase AI-powered technology.
Watch the video below.
Here’s a snapshot of the other episodes in this series:
- Episode 1: What Is AI?
- Episode 2: What Are the Top Marketing AI Use Cases?
- Episode 3: What Skills Remain Uniquely Human in an AI-First World?
- Episode 4: How Should I Vet AI Vendors?
- Episode 5: How Can AI Make Brands More Human? (coming soon)
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As Chief Content Officer, Mike Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. An avid writer, Mike has published hundreds of articles on how to use AI in marketing to increase revenue and reduce costs. Mike is the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business (Matt Holt Books, 2022). He is also the author of Bitcoin in Plain English, a beginner’s guide to the world’s most popular cryptocurrency.