How Should I Vet AI Vendors? [Video]
Editor's Note: This is the fourth video in a series, created in collaboration with HubSpot.
There are thousands of companies, both established players and well-funded startups, building new AI technology and integrating it into existing products. But there is plenty of hype and plenty of uncertainty around AI, which can make evaluating AI-powered vendors and their claims challenging.
So what are the top AI-powered vendors in the market today? How do you identify the best vendors and better understand their products? And how do you evaluate and purchase AI-powered solutions?
In this video, Paul Roetzer, founder and CEO of Marketing Artificial Intelligence Institute, explains how to identify the best AI-powered vendors and which questions to ask as you evaluate and purchase AI-powered technology.
Watch the video below.
Here’s a snapshot of the other episodes in this series:
- Episode 1: What Is AI?
- Episode 2: What Are the Top Marketing AI Use Cases?
- Episode 3: What Skills Remain Uniquely Human in an AI-First World?
- Episode 4: How Should I Vet AI Vendors?
- Episode 5: How Can AI Make Brands More Human? (coming soon)
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About Mike Kaput
Mike Kaput is Chief Content Officer at Marketing AI Institute and a senior consultant at PR 20/20. He writes and speaks about how marketers can understand, adopt, and pilot artificial intelligence to increase revenue and reduce costs. Full bio.