Editor's Note: This is the fourth video in a series, created in collaboration with HubSpot.
There are thousands of companies, both established players and well-funded startups, building new AI technology and integrating it into existing products. But there is plenty of hype and plenty of uncertainty around AI, which can make evaluating AI-powered vendors and their claims challenging.
So what are the top AI-powered vendors in the market today? How do you identify the best vendors and better understand their products? And how do you evaluate and purchase AI-powered solutions?
In this video, Paul Roetzer, founder and CEO of Marketing Artificial Intelligence Institute, explains how to identify the best AI-powered vendors and which questions to ask as you evaluate and purchase AI-powered technology.
Watch the video below.
Here’s a snapshot of the other episodes in this series:
- Episode 1: What Is AI?
- Episode 2: What Are the Top Marketing AI Use Cases?
- Episode 3: What Skills Remain Uniquely Human in an AI-First World?
- Episode 4: How Should I Vet AI Vendors?
- Episode 5: How Can AI Make Brands More Human? (coming soon)
Ready to get started with marketing AI?
Become an AI Academy Member Today
Learn more about the topics discussed in this video with a membership to AI Academy for Marketers.
The Academy is our members-only online education platform and community that features dozens of on-demand courses and certifications taught by leading AI and marketing experts.