Want to maximize the use of your existing content? AI can help.
GlossAi is an AI content generator that turns your existing content into shareworthy pieces and clips in order to maximize your promotions. That include turning long-form video into compelling snippets to share online.
We spoke with Shlomi Tsemach, Head of Lead Generation at GlossAi, to learn more about this AI-powered solution.
In a single sentence or statement, describe your company.
GlossAi is an AI content generator that storifies existing content, turning it into share-worthy audience-capturing outputs that creates maximal engagement.
How does your company use artificial intelligence in its products?
We train our AI to analyze hundreds of parameters such as text, tone, pace, facial expressions, and audience engagement using billions of data points, to create smart, share-worthy content that maximize the use of your existing content, achieving its human-like content generation in near-real time.
What are the primary marketing use cases for your AI-powered solutions?
Creating content for marketing materials, customer support, sales, training, and learning and development.
What makes your AI-powered solution smarter than traditional approaches and products?
Repurposing long-form video content is a great way to maximize existing content. Unfortunately, it can also be time consuming. You need to rewatch the content, time-stamp the relevant bits, storyboard, and send it to the video editor. The video editor then needs to cut, stitch, and layer the relevant pieces together seamlessly. They then need to check and adjust for audio and visual quality, and add in all the enhanced elements, like fonts, colors, and branding. Once the editor is happy, they’ll render and send it to you. Finally, you need to review the video, return it to the editor for adjustments. You get the point.
This labor-intensive process creates a lot of work for busy marketing teams, and often relies on outsourcing to video editors and other contractors—the best of whom are in high demand and costly. If you’re aiming to be always-on with your content calendar, this approach is simply unsustainable.
GlossAi's generative platform allows you to wave goodbye to outsourcing completely, and create short-form video and text content options for a fraction of the time and cost of traditional options. How does it work? Simply by uploading your long-form video to GlossAi and it will return up to a dozen short-form and engaging options!
With our AI video generator you can turn any single piece of content into many short and share-worthy outputs such as social snippets, summaries, trailers, highlight reels, audio to video, blog posts, ebooks, social posts and more.
To break it down further, GlossAi’s video automation process uses the most human-like AI editing software on the market. It is sophisticated enough to recognize cues like body language, tone, and volume fluctuations, and automatically identify the key moments in your long-form content. The platform then automatically adds in desired elements, like on-screen text, accurate captions, sound effects and more. It also uses the fonts, colors, and logos from your brandbook to create videos tailor-made just for you. The system "learns" your preferences, so that you don’t have to input the same information each time.
And, if you want to make a change here or there? Adjustments are simple too, with an intuitive built-in editor easy enough for anyone to use. Once finished, GlossAi automatically adjusts the videos to match the aspect-ratios of every social media platform. As an added bonus, it will even create the wording for your social posts so you don’t have to!
Are there any minimum requirements for marketers to get value out of your AI-powered technology? (e.g. data, list size, etc.)
They need to have long form video or audio content. Thats it.
Who are your ideal customers in terms of company size and industries?
Our ideal customer in terms of company size is over 50 employees. Our ideal customer in terms of industries include: marketing agencies, consulting, SaaS/tech, video/podcast platforms, eStudy, university, and NGO communications.
What do you see as the limitations of AI as it exists today?
Here are several limitations and challenges of AI as it exists today, particularly in the context of startups and their attempts to build sustainable competitive advantages:
1. Lower Barriers of Entry and Fear of Obsolescence: The emergence of large language models (LLMs) like GPT-3.5 has lowered the barriers of entry for introducing new AI products to the market. However, this also brings the continuous fear of becoming outdated overnight as newer and better models are developed. This fear of rapid obsolescence can hinder a startup's ability to establish a long-lasting competitive advantage.
2. Difficulty in Building a Technology Moat: The traditional approach of building a "technology moat" (relying solely on advanced technology) has become challenging in the AI space due to the rapid evolution and democratization of AI technologies. Creating substantial barriers to entry for competitors or incumbents has become more difficult.
3. Open-Source Models and Democratization of AI and Software: The availability of open-source AI models, including commercial use for free, has led to the democratization of both AI and software. This means that startups no longer have exclusive access to proprietary technology, and competitors can utilize similar tools and models.
4. Evaluation and Decision-Making for Customers: Customers faced with multiple AI solutions for their problems may struggle to understand the differences and evaluate them. The constant influx of new solutions can make long-term decisions challenging.
What do you see as the future potential of AI in marketing?
The future potential of AI in marketing is significant. AI has the capability to revolutionize marketing workflows by enhancing efficiency, reducing costs, and driving more targeted and personalized campaigns.
With AI-powered analytics and insights, marketers can gain a deeper understanding of consumer behavior and preferences, enabling them to create more relevant and engaging content. Automation of repetitive tasks such as repurposing content from exciting content, customer segmentation, and campaign optimization can free up valuable time for marketers to focus on strategic decision-making.
Any other thoughts on AI in marketing, or advice for marketers who are just getting started with AI?
Embrace AI and don't be afraid of it taking over your workplace. As a marketer, you strategize, create, innovate, identify opportunities, inspire, and story-tell. The AI will boost your execution while maximizing your efficiency.
As Chief Content Officer, Mike Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. Mike is the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business (Matt Holt Books, 2022). See Mike's full bio.