<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2006193252832260&amp;ev=PageView&amp;noscript=1">

2 Min Read

Cohere In Talks to Raise Money at a $6 Billion Valuation to Build AI for the Enterprise

Featured Image

Wondering how to get started with AI? Take our on-demand Piloting AI for Marketers Series.

Learn More

A major player in AI is likely raising a lot of money to bring AI to the enterprise.

Cohere is a big player in the world of AI, but the company flies under the radar. Founded in 2019 by ex-researchers at Alphabet, Cohere builds large language models. These models can help enterprises use a range of language-related AI superpowers.

The company is now in talks to raise hundreds of millions of dollars, according to Reuters. That would value it at $6 billion. And, it's already raised $170 million from VCs and AI leaders like Geoff Hinton and Fei-Fei Li.

Notably, the company has a stated focus of building real-world AI tech for the enterprise.

In Episode 34 of the Marketing AI Show, Marketing AI Institute founder/CEO Paul Roetzer talked to me about why the announcement matters.

1. Don’t sleep on Cohere’s pedigree.

One of Cohere’s investors, Geoff Hinton, is one of the godfathers of modern AI. Previously heavily involved in AI at Google, anything Hinton touches is worth paying attention to, says Roetzer.

Cohere’s CEO, Aiden Gomez, was also a key researcher at Google, with his name on one of the most important papers in AI: the paper introducing the concept of “transformers,” which make today’s large language models possible.

2. The company is one of a handful of major foundational players in AI.

Today, there are only a relative handful of companies that build foundational models, like the large language models that power many of the AI tools we see today. Outside of this club, almost every other AI company builds on top of these models through APIs.

Cohere is one of the foundational companies and, as such, is well worth keeping an eye on, says Roetzer.

3. Their impact on the enterprise could be significant.

When you look at Cohere’s pedigree and technology, their focus on the enterprise becomes much, much more significant.

“I believe the near future for enterprises is going to be custom-training models on their data,” says Roetzer.

That means training a model like GPT-3 on the corpus of knowledge specific to your organization. In the near future, you might train a model to use your content, your CRM, and your proprietary data sources in ways that dramatically accelerate your organization.

Foundational model companies like Cohere will be absolutely critical to doing that. And Cohere seems to be heading up the value chain, right to the top of the enterprise, first.

How to get ahead of the AI curve

You can get ahead of AI-driven disruption—and fast—with our Piloting AI for Marketers course series, a series of 17 on-demand courses designed as a step-by-step learning journey for marketers and business leaders to increase productivity and performance with artificial intelligence.

The course series contains 7+ hours of learning, dozens of AI use cases and vendors, a collection of templates, course quizzes, a final exam, and a Professional Certificate upon completion.

After taking Piloting AI for Marketers, you’ll:

  1. Understand how to advance your career and transform your business with AI.
  2. Have 100+ use cases for AI in marketing—and learn how to identify and prioritize your own use cases.
  3. Discover 70+ AI vendors across different marketing categories that you can begin piloting today.

Learn More About Piloting AI for Marketers

Related Posts

Google Makes Big AI Announcements at I/O 2023: What to Know

Mike Kaput | May 16, 2023

Google just announced major AI advancements with big implications for business leaders—including an AI-first overhaul of search.

How Anthropic Is Teaching AI the Difference Between Right and Wrong

Mike Kaput | May 16, 2023

Anthropic, a major AI player, just published something that could have a big impact on AI safety.

Microsoft Reportedly Investing $10 Billion in OpenAI, Using ChatGPT in Bing

Mike Kaput | January 16, 2023

Microsoft just made a huge play into AI for search that is going to have major consequences for marketers and business leaders.