Internet scammers are now selling advice on how to get rich quick with spam ChatGPT content. And it's putting tremendous stress on businesses that accept contributed content.
The advice typically recommends using ChatGPT to churn out thousands of content pieces. These are then used to make a quick buck.
In one example, a popular science fiction magazine shut down submissions due to this spam.
Clarkesworld, a sci-fi magazine, said 500 out of 1,200 submissions in a single month were created by AI. The problem got so bad the magazine had to suspend submissions.
The magazine's editors suspect ChatGPT get-rich-quick advice is to blame. And the advice isn't just limited to fiction story submissions. It's also being sold for book publishing, ecommerce, and YouTube. (In fact, there are already 200+ books on Amazon that now list ChatGPT as an author or co-author.)
In Episode 36 of the Marketing AI Show, Marketing AI Institute founder/CEO Paul Roetzer broke down what this means for media businesses and brands that rely on contributed content.
1. This could kill contributed content.
“I think it’s going to be a huge problem,” says Roetzer.
In light of it, you have to reconsider contributed content in some fashion.
Now that ChatGPT and tools like it can create contributed content at scale, you run the risk of being flooded with low-quality content that damages your strategy and your brand.
2. Today, there’s no way to police this.
We’re at the very beginning of a trend that is about to get much , much worse. And today there’s no easy way to police AI-generated content, says Roetzer.
Today, even tools that claim to detect ChatGPT aren’t reliable. “I have yet to see any proof that those things are going to be usable or reliable at scale,” says Roetzer.
That means your human teams will need to manually police AI-generated content contributions. As we saw with the example of Clarkesworld, that’s a losing proposition.
3. At a minimum, you need to revisit contributed content policies.
“I would at a minimum revisit the process of who is allowed to submit,” says Roetzer.
Open submissions policed by human editors seem like a liability now that this trend is taking over.
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As Chief Content Officer, Mike Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. Mike is the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business (Matt Holt Books, 2022). See Mike's full bio.