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Karl Johnson

Karl Johnson is Managing Director for the Americas at EXLRT, a digital CX agency specializing in content-driven experiences and technologies for Fortune 1000 organizations in retail and travel. Karl’s 18-year career has focused on marketing technology and digital consulting for many of the world’s leading brands. He holds a Global Executive MBA from IE Business School in Spain and is currently based in Washington, DC.

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November 2, 2018

Leverage AI Content Generation for Micro-Content Personalization

Content generation or automated content creation is when a computer “writes” content without needing a human author. This post dives into how to leverage this AI-powered tech for better personalization.