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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Karl Johnson

Karl Johnson is Managing Director for the Americas at EXLRT, a digital CX agency specializing in content-driven experiences and technologies for Fortune 1000 organizations in retail and travel. Karl’s 18-year career has focused on marketing technology and digital consulting for many of the world’s leading brands. He holds a Global Executive MBA from IE Business School in Spain and is currently based in Washington, DC.

Blog Feature

Leverage AI Content Generation for Micro-Content Personalization

By: Karl Johnson
November 2nd, 2018

What Content Generation Means Simply put, content generation or automated content creation is when a computer “writes” content without needing a human author. We will focus on text-based content for the sake of this explanation, but this content could also be represented visually or audibly. Of course, the machine doesn’t just telepathically generate paragraphs of human-readable text from nothing. Instead, it is fed some form of guidance (inputs), and it has been trained on the various options for how the end-result (output) could look and feel.

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