The Top 4 Free Artificial Intelligence Courses Online
McKinsey predicts artificial intelligence will unlock up to $2.6 trillion in business value in marketing and sales.
That's a disruptive level of impact—and its sheer scale means it's going to be felt by marketers in all roles, at every type of organization.
It doesn't matter if you're a student entering the industry, a manager building a marketing team, a practitioner running campaigns, or a provider building marketing solutions, the simple fact is this:
You need to better understand artificial intelligence and related technologies, regardless of your background or job title.
Well, have I got great news...
First, it's still early days in marketing's AI transformation. If you're researching AI and its business applications, you're already ahead of the curve.
Second, most of the education you need to get started is available online, completely free.
To save you time, we've compiled our picks for the top 4 free AI courses available online.
HubSpot Academy's Artificial Intelligence and Machine Learning for Marketing
This course from HubSpot Academy offers an intro to AI and machine learning and teaches you how to distinguish each one. It also teaches you how to apply them in your marketing. Oh, and it'll show you how to start piloting AI.
Overall, the course is four full lessons with 15 videos. Access it below.
Google Artificial Intelligence Course
Google is one of the top players in AI/machine learning, and they offer their artificial intelligence crash course for free—the same one they require all of their engineers to take.
Why give away their secrets for free?
According to their developer's blog:
“We believe that the potential of machine learning is so vast that every technical person should learn machine learning fundamentals.”
The awesome thing about Google’s machine learning crash course is that it’s really not that technical. Sure, you’ll want to understand basic math concepts, but expertise in calculus isn’t required.
The best advice we can offer is to not get too caught up in the tiny details. Focus on the broad picture and the basic concepts. Even if your goal is just to understand AI (rather than build it), this course will be beneficial.
The whole course is about 15 hours long and we highly recommend it for any marketer.
Stanford Artificial Intelligence Course
Andrew Ng is the former chief scientist at Baidu, adjunct professor at Stanford, co-founder of Coursera, and one of the biggest names in artificial intelligence and machine learning.
There’s a free online artificial intelligence course on Coursera, offered through Stanford University and taught by Andrew Ng. It’s titled “machine learning” and is 100% free to take—you’ll only need to pay if you want a certification. It’s a little more intensive than Google’s artificial intelligence course with 11 weeks of learning comprised of 5-8 readings and videos each week.
This course does a great job at explaining the strategy behind AI as well as offering a greater understanding of how it all works. As stated in the syllabus:
“In this class, you will learn about the most effective machine learning techniques, and gain practice implementing them and getting them to work for yourself. More importantly, you'll learn about not only the theoretical underpinnings of learning, but also gain the practical know-how needed to quickly and powerfully apply these techniques to new problems. Finally, you'll learn about some of Silicon Valley's best practices in innovation as it pertains to machine learning and AI.”
This free artificial intelligence course is a great opportunity to learn from one of the brightest minds in the industry.
Udacity Artificial Intelligence Course
In a TED talk from a few years back, AI experts Peter Norvig and Sebastian Thrun talked about their success teaching an online AI course with over 100,000 students.
They’ve loaded up that same free artificial intelligence course on Udacity, where marketers can learn the basics of artificial intelligence and its growing applications in business.
It has an estimated timeline of four months, is 100% free, and counts as credit towards their machine learning and data analyst nano degree programs for those who choose to pursue them.
Before You Take an Artificial Intelligence Course...
Any of the artificial intelligence courses above will give you a great foundational education.
But if you want to speed up your AI education even more...
We've created a free resource to dramatically accelerate your study.
The Ultimate Beginner’s Guide to AI in Marketing is a free resource with 100+ articles, videos, courses, books, vendors, use cases, and events.
Here at the Marketing AI Institute, we make AI actionable and approachable for marketers. In the process, we’ve gone through literally hundreds of articles, books, courses, and resources on AI. We’ve spoken with hundreds of AI experts and vendors. And we’re tracking 1,200+ AI-powered marketing and sales companies with over $5 billion in funding.
In short, we’ve spent years learning about this subject, so that you don’t have to.
The result is the Ultimate Beginner’s Guide to AI in Marketing. It contains our best resources for learning AI—the stuff that made the cut after 1,000s of hours of research and 100s of interviews. No hype. No fluff. Just the most actionable, relevant information to your company and career.
It’s like the perfect cheat sheet for understanding AI.
About Mike Kaput
Mike Kaput is the Director of Marketing AI Institute and a senior consultant at PR 20/20. He writes and speaks about how marketers can understand, adopt, and pilot artificial intelligence to increase revenue and reduce costs. Full bio.