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15 Top AI Books for Marketers
Blog Feature

By: Mike Kaput

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March 31st, 2020

15 Top AI Books for Marketers

There are a lot of great books about how AI is going to change our work and our lives. Picking up at least one of them is advised.

Why? Because each one on our top reads list gives you a full appreciation for just how powerful and transformative AI is going to be.

Once you understand that, you’ll likely be much more motivated to complete longer courses and dive into pilot use cases.

See below some of the books that helped us better understand and apply artificial intelligence in marketing.

1. Human + Machine: Reimagining Work in the Age of AI (Paul R. Daugherty and H. James Wilson)

Artificial intelligence will impact your work, no matter what industry you’re in. This book explains how, and offers practical examples of AI’s effect on your company, your business model, and your productivity.

See on Amazon2. Automate This: How Algorithms Took Over Our Markets, Our Jobs, and the World (Christopher Steiner)

You can’t talk AI without talking about the algorithms that power them. This book explores how those algorithms are quickly taking over previously unthinkable tasks in finance, medicine, and business.

See on Amazon

3. Prediction Machines: The Simple Economics of Artificial Intelligence (Ajay Agrawal, Joshua Gans and Avi Goldfarb)

Three economists evaluate the impact AI will have on business at large by looking at the economic framework that is driving AI innovation. The result? A practical guide to the future for business leaders.

See on Amazon

4. AI for Marketers: An Introduction and Primer (Christopher S. Penn)

Marketing tech expert Chris Penn outlines what marketers need to know about AI, including what it is (and isn’t), what you should ask vendors, and how to spot practical applications for AI in marketing.

See It Here

5. AI Transformation Playbook (Andrew Ng)

Andrew Ng has helped major organizations like Google and Baidu transform into AI-first companies. He shares his playbook for AI transformation in this free download.

See It Here

6. The Algorithmic Leader (Mike Walsh)

Futurist Mike Walsh offers a guide for business leaders to take advantage of the AI revolution and the smart algorithms that will increasingly dictate business success.

See on Amazon

7. AI Superpowers (Kai-Fu Lee)

Kai-Fu Lee, a leading expert on AI, walks through how the U.S. and China will compete for dominance in the age of AI—and what that means for business as usual.

See on Amazon

8. Robot-Proof: Higher Education in the Age of Artificial Intelligence (Joseph Aoun)

AI isn’t just changing your work; it’s changing how your education—and the education of your kids and grandkids—works. This book looks at how higher education can train future generations for high-value work in a world where robots are increasingly able to do complex tasks better than humans.

See on Amazon9. The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies (Erik Brynjolfsson and Andrew McAfee)

Two leading thinkers on future tech share the roadmap for how society and business can survive and thrive in an era of exponential technological change.

See on Amazon

10. Team Human (Douglas Rushkoff)

This manifesto from noted digital theorist Douglas Rushkoff delivers a big picture look at how we become more human in a world increasingly dominated by machines.

See on Amazon

11. The Quants: How a New Breed of Math Whizzes Conquered Wall Street and Nearly Destroyed It (Scott Patterson)

A highly readable introduction to how algorithms and automation can massively disrupt even the most complex industries. In this case, author Scott Patterson details how AI took over Wall Street, but in doing so shows us how the technology can change other industries nearly overnight.

See on Amazon

12. The Master Algorithm: How the Quest for the Ultimate Learning Machine Will Remake Our World (Pedro Domingos)

This book details the different schools of thought around various algorithms and how, together, they comprise the bulk of AI technology. Even more exciting is discussion of a “master algorithm” that may help all these disciplines work together to build artificially intelligent solutions for the world’s most challenging problems.

See on Amazon

13. The Pentagon’s Brain: An Uncensored History of DARPA, America’s Top-Secret Military Research Agency (Annie Jacobsen)

You might think this is a book about top-secret spy stuff, but it’s really a look at how military research is driving the development of artificial intelligence and other cutting-edge technologies that are about to reshape the civilian world.

See on Amazon

14. Our Final Invention: Artificial Intelligence and the End of the Human Era (James Barrat)

Elon Musk recommends this book as one to read if you want to understand the future. This book will give you a solid understanding of where AI is at today, as well as the challenges and pitfalls it presents in the near future.

See on Amazon15. Life 3.0: Being Human in the Age of Artificial Intelligence (Max Tegmark)

Written by an MIT professor, this book dares to look at all the radical ways advanced machine intelligence could reshape our world, our consciousness, and the universe as we know it.

See on Amazon

Do you want to learn AI?

Then you want to check out The Ultimate Beginner’s Guide to AI in Marketing. It’s a free resource with 100+ articles, videos, courses, books, vendors, use cases, and events to dramatically accelerate your AI education.

Click below for instant access.

Get free access to the Ultimate Beginner's Guide to AI in Marketing: https://www.marketingaiinstitute.com/beginners-guide-access

About Mike Kaput

Mike Kaput is the Director of Marketing AI Institute and a senior consultant at PR 20/20. He writes and speaks about how marketers can understand, adopt, and pilot artificial intelligence to increase revenue and reduce costs. Full bio.

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.