What if you could show each potential customer the perfect ad tailored exactly to their preferences—and massively increase conversions in the process?
That's the promise of Omneky, an AI platform that generates personalized content at scale.
We spoke with Omneky cofounder and Chief Business Officer Matt Swalley to learn how they use AI to generate thousands of personalized ads and creative for customers across TikTok, Instagram, Snapchat, LinkedIn, and more.
In a single sentence or statement, describe Omneky.
Omneky is an AI platform that generates personalized content at scale.
Powered by Omneky's proprietary generative AI algorithms, Omneky's platform empowers customers to analyze performance data and design preferences of target audiences and generate thousands of AI-generated ads designed to drive conversions for each product and customer profile.
How does Omneky use artificial intelligence in its products?
Omneky utilizes state-of-the-art deep learning and omnichannel creative testing to empower customers to launch unified and personalized brand experiences across all digital touchpoints.
The platform's AI is able to quickly determine what creatives and elements are resonating to make future content more meaningful and drive further engagement. With Omneky, customers can choose how to better allocate their advertising budgets not only within each advertising platform, but across platforms.
In addition to Omneky’s proprietary algorithms and innovative product features, the platform also integrates other leading AI models. Omneky currently generates personalized content at scale across LinkedIn, Reddit, Snapchat, Facebook, Instagram, TikTok, YouTube, programmatic TV, CTV and more.
What are the primary marketing use cases for your AI-powered solutions?
Personalized digital advertising content across image, video, and text formatted and optimized for each advertising platform.
What makes your AI-powered solution smarter than traditional approaches and products?
For most marketing teams the content creation process spans multiple people and teams across strategy, design, copywriting, approval, and distribution. With Omneky the process is a curated experience where Omneky's AI learns from brand details, generates image and video content with learnings from performance data, and finally streamlines approvals and workflow by automatically taking approved ad creatives into each advertising channel.
Omneky can decrease customer acquisition costs by up to 30% from implementing creative testing at scale and can lower costs by greater than 4X. Internal creative teams do not have time to generate potentially hundreds or thousands of ads across different audiences, geographies, products/services, and platforms. With Omneky's tool this becomes a simple process of learning from data, reviewing finished ads and approving.
Are there any minimum requirements for marketers to get value out of your AI-powered technology? (e.g. data, list size, etc.)
Ad spend fee of greater than $10,000 monthly.
Who are your ideal customers in terms of company size and industries?
Greater than $10,000 in monthly ad spend across ecommerce, retail, entertainment, and SaaS.
What do you see as the limitations of AI as it exists today?
Different components of AI solve different needs and team members are becoming fatigued on thinking of what to prompt AI. Users are now looking for ways to build these tools directly into their workflow and the next step we will see companies solve huge workflow challenges for personalization with AI.
What do you see as the future potential of AI in marketing?
Increasingly more personalized content and messaging. Ads will align with what humans like more and more. The advertising platforms know the end user through data and deliver content to people they believe should see it. So this makes content creation the number one lever for distribution. We are also starting to see AI read brain waves, and vast improvements in the metaverse which will bring more native ad experiences and more personalized experiences.
Any other thoughts on AI in marketing, or advice for marketers who are just starting with AI?
This is the fastest moving technology ever so embrace it. The most exciting part of the current knowledge share evolution is you can learn from the greatest technologists on podcasts, social media, and books in real time.
Highly recommend subscribing to AI newsletters and trying out a couple of the free solutions they discuss every week. This will help you understand how to use AI and start to learn how you can implement this into your workflow.
As Chief Content Officer, Mike Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. Mike is the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business (Matt Holt Books, 2022). See Mike's full bio.