<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2006193252832260&amp;ev=PageView&amp;noscript=1">

2 Min Read

Microsoft Adds ChatGPT-Like Capabilities to Bing

Featured Image

Wondering how to get started with AI? Take our on-demand Piloting AI for Marketers Series.

Learn More

Microsoft just launched a version of Bing with ChatGPT-like capabilities.

Powered by OpenAI, Bing can now respond to queries in natural language—just like ChatGPT. And, just like a competing Google product announced around the same time.

Microsoft also said it had plans to incorporate the technology into its Edge browser.

The move was a clear win for Microsoft. At the same time, Google announced Bard, its ChatGPT competitor. But that announcement fell flat among watchers and investors. It even led some to speculate Microsoft could challenge Google for search dominance.

But the truth is a bit more complicated.

In Episode 34 of the Marketing AI Show, Marketing AI Institute founder/CEO Paul Roetzer broke down for me what marketers and business leaders should actually pay attention to here.

1. Microsoft definitely beat Google in a show of AI strength.

“The Microsoft PR team is winning,” says Roetzer.

As a result of better execution, Microsoft came out of the head-to-head battle with Google looking better and more polished.

2. But don’t expect a meaningful shift in the search market.

Google still owns the vast majority of the search market. Despite their poor showing in demoing Bard, they also have some of the best AI technology in the world.

Given how much friction it’s historically taken to get people to switch their search engine, it’s unlikely there’s a meaningful impact here on market share, says Roetzer.

3. And Microsoft may be aiming for something different entirely.

But winning search market share might not even be the point, says Roetzer.

Winning a few search market percentage points is still a big win. And it puts Google on its back foot and forces them to adapt to Microsoft’s moves.

And, while Google scrambles, it’s very possible Microsoft focuses its extremely powerful partnership with OpenAI on other things. Things like getting advanced AI into every Microsoft tool currently used in the enterprise.

How to get ahead of the AI curve

You can get ahead of AI-driven disruption—and fast—with our Piloting AI for Marketers course series, a series of 17 on-demand courses designed as a step-by-step learning journey for marketers and business leaders to increase productivity and performance with artificial intelligence.

The course series contains 7+ hours of learning, dozens of AI use cases and vendors, a collection of templates, course quizzes, a final exam, and a Professional Certificate upon completion.

After taking Piloting AI for Marketers, you’ll:

  1. Understand how to advance your career and transform your business with AI.
  2. Have 100+ use cases for AI in marketing—and learn how to identify and prioritize your own use cases.
  3. Discover 70+ AI vendors across different marketing categories that you can begin piloting today.

Learn More About Piloting AI for Marketers

Related Posts

How to Make Your Website Amazon Alexa’s Top Choice

Ashley Sams | February 6, 2019

Keywords don't ensure you'll be the result Amazon Alexa uses to answer questions. In this week's round-up of the top artificial intelligence articles, we share how to optimize your site for voice search, Adobe's lesson in machine learning and UX, and how to AI-ready your business.

Google Makes Big AI Announcements at I/O 2023: What to Know

Mike Kaput | May 16, 2023

Google just announced major AI advancements with big implications for business leaders—including an AI-first overhaul of search.

How AI Supercharges The Way People Find Your Business

Duane Forrester | August 10, 2020

Machine learning has given rise to artificial intelligence. Discover how this impacts search engines, and, ultimately, your business.