Sales role-play and coaching drives better sales rep performance, but few sales leaders have the time to properly train and coach across a large team. Now, AI can help.
Quantified is an AI-powered solution that uses AI avatars to do role-playing and coaching with your sales reps at scale.
We spoke with Noah Zandan, CEO and co-founder at Quantified, to learn more.
In a single sentence or statement, describe Quantified.
Quantified.ai’s Sales Simulator is the avatar-based role-play, coaching, and analytics platform that increases the consistency, performance, and win rates of your sales team.
How does Quantified use artificial intelligence in its products?
Quantified.ai uses artificial intelligence in seven key areas: generative video, speech-to-text, synthetic voice, a chat engine, language model analysis, language model script, and trained machine learning to analyze audience perception.
What are the primary marketing use cases for your AI-powered solutions?
Customers use Quantified.ai for the following use cases:
- Scale role-play and coaching across growing sales teams
- Reduce sales rep training time
- Improve adherence to company and product messaging
- Increase objection-handling ability
- Improve win rates
- Grow revenue by acquiring new customers with more effective messaging content
What makes your AI-powered solution smarter than traditional approaches and products?
In sales every conversation counts, and practice makes perfect. Every sales leader knows that role-play and coaching drive better sales rep performance. Yet no sales leader has the time for in-depth role-play and personalized coaching across a large team.
Sales leaders delegate to their sales managers, who are stretched thin and spend less than 30 minutes per week on role-play and coaching. Or they delegate to Product Marketing or Enablement teams, who are stretched too thin as well. So reps skip role-play or practice with each other (or with prospects), getting inconsistent feedback, if they get any at all.
Typical interactive training platforms provide plenty of content, but they don’t feel like a real sales conversation. And they don’t provide the sales leader with any real insight, beyond who completed which training courses and which questions they got right, or wrong. Only Quantified provides an experience that feels as real as your last Zoom call.
Are there any minimum requirements for marketers to get value out of your AI-powered technology? (e.g. data, list size, etc.)
A sales team of any size can use Quantified.ai’s Sales Simulator, although teams of 50 sales reps or more are where the biggest benefit is realized. Quantified integrates with Gsuite, Microsoft Office, Conversation Intelligence platforms like Gong or Chorus, Sales Enablement Platforms, and HCM and LMS platforms.
Who are your ideal customers in terms of company size and industries?
Quantified.ai's Sales Simulator is best for revenue-focused executives in healthcare, financial services, retail, insurance, telecom, travel and more. Companies with 50 or more sales reps benefit the most, as that's the size at which traditional coaching, role-play, and training typically break down.
What do you see as the limitations of AI as it exists today?
There’s rapid adoption of AI in marketing, software development, and many other areas. However, two things are missing. First, there aren’t many places where AI is being used in the sales tech stack yet. Second, not many AI products are designed to actually help humans be better at creating relationships and conversations with other humans. We believe AI is here to help humans be better, and we’re very early in that journey.
What do you see as the future potential of AI in marketing?
Almost limitless. AI is already used by many marketing teams to carve out a competitive advantage. There’s a lot more to do there, but it’s time to deploy AI across the entire revenue and GTM team, so that sales, marketing, sales development, and call center teams have the benefit of the tools that can help them transform their industries. And, for marketers, that comes with the ability to finally drive more consistent adoption of marketing messaging across the sales team.
Any other thoughts on AI in marketing?
AI-powered coaching—like many AI products—is moving fast and is shockingly simple to test for ROI. So the only mistake would be to play “wait and see” while the market matures, as that’ll put you, as a leader, behind the market and your competitors.
As Chief Content Officer, Mike Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. Mike is the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business (Matt Holt Books, 2022). See Mike's full bio.