9 AI and Machine Learning Content Creation and Strategy Tools
Many of us aren't great at content creation or content strategy.
Don't worry. That's not an insult. We're only human. And content marketing is both art and science.
Humans are really good at the art part.
We excel at the creative side of the content marketing process, like compelling content creation and telling stories that resonate with customers.
But the science side of content marketing?
Eh, not so much.
We human marketers tend to use gut feeling to determine what to publish next.
Even when we do get strategic, we spend tons of time on keyword research, topic selection, and performance tracking.
Turns out, artificial intelligence and machine learning can be competitive advantages on the science side of your content marketing.
Artificial intelligence and machine learning tools can help you do content creation and content strategy backed by actual data, not gut instinct. And it can help you do them at scale.
Discover some of our favorite artificial intelligence and machine learning content creation, content strategy, and content marketing tools below.
HubSpot's Content Strategy tool uses machine learning to help marketers discover quality content ideas that perform well and validate those content ideas in the most efficient way possible.
The tool offers suggestions about which topic clusters to pursue based on competition and relevance. It also automatically performs competitive research on those topics to make sure they're worth spending time on.
The result is machine-assisted content strategy that takes a lot of guesswork-and elbow grease-out of building successful content marketing campaigns.
CONCURED uses artificial intelligence and machine learning to show marketers exactly what topics drive engagement and what to write about next.
The result is an AI-powered Content Strategy Platform that automates content audits, topic research, the creation of data-driven content briefs, content promotion, and tracking content marketing performance. Overall, it's just a smarter way to do content creation and content strategy.
BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution.
The solution uses artificial intelligence and machine learning to discover what people are searching for, align your content creation around those terms, and build a content strategy to capture more traffic and consumer interest.
When creating content marketing strategies, lack of fresh ideas can be a major time waster, as anyone who has hit a creative wall can attest.
Crayon uses artificial intelligence and machine learning to give you competitive intelligence on exactly what your competitors are doing online.
You'll be able to see how the main pages of a company's website change over time, which in turn reveals insights about their content marketing strategy, targeting, and messaging.
This kind of information can be a goldmine of ideas for your content marketing efforts. Just search your top competitors or brands you admire using Crayon, and get ready for a torrent of inspiration.
MarketMuse uses artificial intelligence and machine learning to help you build content marketing strategies. The tool will show you exactly what terms you need to target to compete in certain topic categories. It'll also surface topics you may need to target if you want to own certain topics.
The result? AI-powered SEO recommendations and insights that can guide your entire content creation team and your entire content creation process.
Acrolinx is a content strategy alignment platform that helps major enterprise brands improve the quality of their content creation at scale. The tool uses sophisticated artificial intelligence, developed in one of Germany's top artificial intelligence research centers, to "read" your content and make sure it meets your brand standards, no matter who's writing it.
That includes analyzing and improving across thousands of factors, from tone of voice to approved language and style to how on-brand your content is. The result is consistent, impactful content creation across teams, no matter how big you are or what language you communicate in.
Cobomba is a content intelligence platform that helps marketers be more relevant to customers in messaging, content strategy and marketing communications.
Cobomba gives you to the power to measure your content metrics over time, so you can track performance at scale. And it offers smart recommendations on how to improve content effectiveness.
Frase uses artificial intelligence and machine learning to build outline briefs on different search terms.
It also features an AI-powered answer chatbot that uses content on your site to answer user questions. The chatbot uses natural language processing (NLP) to understand user queries, then serve up posts on your site that provide appropriate answers to questions.
Both features make it possible to do more intelligent content creation and strategy.
You can use the outlines to speed up content creation, automatically summarizing articles and pulling relevant statistics. You can also use the user questions collected by the answer bot to inform what you write about next.
With artificial intelligence and machine learning from Frase, any content marketer or content creator can produce smarter content.
9. Automated Insights
Automated Insights is an AI content creation tool that uses natural language generation (NLG) to write narratives.
The tool allows you to build templates to turn data into content. Once the template is created, you can run a spreadsheet through the AI tool and it will produce a written narrative.
You can use Automated Insights for automated content creation across use cases like: reports, press releases, and data-driven narratives that content writers can then add their own polish to.
About Mike Kaput
Mike Kaput is Chief Content Officer at Marketing AI Institute and a senior consultant at PR 20/20. He writes and speaks about how marketers can understand, adopt, and pilot artificial intelligence to increase revenue and reduce costs. Full bio.