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3 Ways to Use AI for Lead Generation, Qualification, and Conversion
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By: Mike Kaput

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May 11th, 2021

3 Ways to Use AI for Lead Generation, Qualification, and Conversion

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If you are looking to better generate, qualify, and/or convert leads, there's a good chance you can use machine learning to build an AI assisted sales program.

Artificial intelligence excels at extracting insights about leads from your marketing and sales data using machine learning and predictive analytics. Some AI-powered tools use that data to tell you more about your prospects and customers, so you can improve your customer experience and conversion rates. Others use it to find new prospects or recommend which existing leads to pursue next.

Today, there are three big ways your marketing team, sales manager, and sales professionals are (or could be) using artificial intelligence and machine learning tools to generate, qualify, and convert leads.

In this post, we break down these use cases and describe specific tools for each one, so you can quickly and easily explore vendors with the potential to transform your sales process and sales funnel.

1. Better understand and predict consumer behavior.

Remember how we said AI excels at extracting insights from data? Well, when you pair the right AI with the right data, you can actually better understand customer behavior - and predict how they'll behave in the future.

Mobilewalla is a company that helps brands get more out of their AI investments by enriching their predictive models with third-party consumer data. The result is better predictions about consumer behavior thanks to artificial intelligence and machine learning.

Learn more about what Mobilewalla does in this profile on the company.

2. Generate more leads.

Other AI technology can actually help you generate more leads from the traffic already coming to your website.

Drift uses an AI-powered chatbot to help businesses use conversations to remove friction from their buying process with an AI chatbot, email, video, and intelligent automation products. These bots use AI to learn from conversations happening on the site between consumers and your reps. That information enables the bot to answer questions, understand what a good lead looks like, and generate leads from visits at scale.

Learn more here.

3. Convert more leads into sales.

A lot of marketers also want to get more out of the leads they already have. Some AI tools exist that can help.

Exceed and Conversica both offer an AI assistant that works 24/7 to qualify leads on your site, so you can automatically turn more of them into sales. Often, companies allow leads fall through the cracks because they don't have the resources to follow up with and qualify each and every one.

With conversational AI, however, you can essentially clone every sales rep and sales agent to make sure every lead has a one-to-one conversation—enabling true sales automation.

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About Mike Kaput

Mike Kaput is Chief Content Officer at Marketing AI Institute and a senior consultant at PR 20/20. He writes and speaks about how marketers can understand, adopt, and pilot artificial intelligence to increase revenue and reduce costs. Full bio.

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.