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Now Live: AI Academy for Marketers, On-Demand AI Education for the Marketing Industry
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By: Mike Kaput

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July 15th, 2020

Now Live: AI Academy for Marketers, On-Demand AI Education for the Marketing Industry

AI Academy for Marketers, an online education platform that helps you understand, pilot and scale artificial intelligence, is now live! This post is a deep-dive into everything you need to know about Academy. Let’s get started!

The Academy teaches marketers how to build a competitive advantage with AI through deep-dive Certification Courses (3 - 5 hours each) and dozens of Short Courses (30 - 60 minutes each) taught by leading AI and marketing experts. All are available on-demand.

The Courses are complemented by additional exclusive content, including: live monthly Ask Me Anything sessions with instructors, the Answering AI series of quick-take videos that provide simple answers to common AI questions, keynote presentations from the Marketing AI Conference (MAICON), and AI Tech Showcase product demos from leading AI-powered vendors. 

New content will be regularly added to the platform, and all members get access to a private online community Slack group to foster collaboration and knowledge sharing with their peers.

All content is designed for marketing professionals and students at all levels, and largely caters to non-technical audiences, meaning registrants do not need backgrounds in analytics, data science or programming to understand and apply what they learn.

Annual membership to the Academy is $999. Team licenses are available at $499 per member for groups of five or more, and discounts are offered for students, educators and non-profits.

As a Member, you get unlimited, on-demand access to the following benefits:

  • 25+ Courses organized by marketing categories.
  • 5+ Certificates for completion of select deep-dive Courses.
  • Ongoing access to new Courses and Certificates as they go live each quarter.
  • Quick Take videos featuring simple answers to common AI questions and challenges.
  • Private Community access to the AI Academy for Marketers Slack Group.
  • Ask Me Anything Zoom sessions with Academy instructors.
  • Marketing AI Conference (MAICON) keynote videos featuring industry leaders.
  • AI Tech Showcase library featuring product demos with leading marketing AI tech companies.
  • Marketing AI Show Podcast library with audio and transcripts for each episode. (Coming soon)
  • Vendor discounts from select partners. (Coming soon)
  • MAICON 2021 VIP pricing and experiences. (Coming soon)
  • Dozens of additional resources, including: slide decks, templates, worksheets and quizzes.

Think of it like your own personalized university for AI in marketing, helping you build a competitive advantage from anywhere in the world.

Keep reading to see exactly what Academy has to offer ambitious marketers like you.

Personalized AI Education at Your Fingertips

We built AI Academy for Marketers from the ground up to deliver a world-class personalized learning experience

From day one, you’ll have access to dozens of hours of course content across areas of marketing like Advertising, Business Strategy, Content Marketing, Conversational Marketing, Data and Analytics, Email Marketing, Research, Sales and Search.

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The Courses are taught by leading marketing experts at top brands and AI-powered companies, including AI-first technology firms and venture-funded startups on the cutting-edge of AI in marketing.

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Our learning management system gives you the ability to personalize your learning path. You’ll have ready access to new courses, valuable certifications, and your recently watched content every time you log in to AI Academy for Marketers.

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Your learning is supported by tons of additional content and benefits, like informative Quick Take videos on common AI questions, community and coaching from Academy Instructors, and keynote videos from our Marketing AI Conference (MAICON). 

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Below we take a tour of each feature available when you become a member of AI Academy for Marketers.

25+ Courses Across Marketing Disciplines

AI Academy for Marketers features 25+ courses with video content, text content, quizzes and downloadable content from expert instructors. Each course is designed to help you build a competitive advantage with AI in areas like business strategy, content marketing and advertising.

Courses are arranged by category for easy access, and feature prominent instructor credentials and course descriptions.

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Clicking into each course reveals more about the content, including:

  • How long you can expect to invest to complete the course.
  • The date the course was released.
  • The expertise level required to get the most value out of the course.

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When you start a course, you’ll progress through each video and text lesson using an intuitive, lesson-based interface. Our learning management system makes it easy to consume course content, pick up where you left off, and see your progress.

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Courses are saved in your personalized student dashboard, which shows you the courses you’re working on and your progress in each one.

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Courses include downloads of the full slide deck used for the course. Each course also offers a quiz to reinforce key concepts and retain knowledge. Many also offer valuable downloads like workbooks and checklists. 

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You can find a full list of available courses here.

All 25+ courses come with your Academy Membership. New courses are released every quarter and become available to you at no additional cost.

Buy Now

Professional Certificates to Showcase Your Skills

AI Academy for Marketers also features deep-dive Certification Courses at launch. Each Certification Course teaches you a core, in-demand AI skill at your own pace, taught by expert practitioners who are using AI to accelerate their marketing.

Each Certification Course includes video lessons, quizzes, downloadable resources, and a formal certification you can add to your LinkedIn profile upon completion (although you do need to earn an 80% to unlock the certificate!).

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Certification Course quizzes are designed by instructors to reinforce your learning as you progress. If you pass the Certification exam at the end of each course, you’ll receive a formal professional certification that comes with the Marketing AI Institute stamp of approval.

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Certification Courses available now include:

  1. Intelligent Attribution Modeling for Marketers — What is attribution analysis and why does every marketing executive demand it? In this practical guided tour of attribution analysis, Trust Insights co-founders Katie Robbert and Christopher Penn lead you through the different types of attribution models and the best practices for setting up your own analysis.
  2. Machine Learning 101 for Marketers — Machine learning is the technology that powers advanced artificial intelligence systems, which give marketers the ability to plan, produce, promote, personalize and perform like never before. You don’t need a computer science degree and years of formal training to understand and apply it. You’ll come away from this course able to speak knowledgeably about and implement machine learning, thanks to instruction from marketing technology expert Jim Sterne.
  3. AI for Content Marketing 101 — AI can help brands create, promote and optimize their content marketing at scale. But finding the right tools and strategies to get started can be challenging. Instructor Mike Kaput shows you exactly how to start using AI in your content programs, using real world examples from his work at Marketing AI Institute.
  4. The Intelligently Automated Agency — Artificial intelligence presents ways for agencies to create more value faster, as well as automate, augment and accelerate their operations—improving results for clients and the bottom line. This workshop shows agency owners how to make their companies more profitable, competitive and attractive to clients, with direct expertise from agency founder Paul Roetzer and agency executive Jessica Miller.
  5. AI and Data for Beginners — Instructor Cal Al-Dhubaib, Managing Partner, Pandata explains that data is what powers all AI solutions. It’s critical that marketers ask the right questions about their data. This course gives marketers the tools they need to go from reading about AI to actually using it. 

All Certification Courses come with your AI Academy for Marketers membership.

Buy Now

Community, Coaching and Additional Content

AI Academy for Marketers also comes with tons of additional benefits designed to give marketers the coaching, community and content they need to succeed with AI. All features below are included with an annual membership.

Private Slack Community

Members receive access to our private AI Academy for Marketers Slack Group. In this community, AI Academy instructors and learners answer questions, discuss opportunities, and solve marketing AI challenges together.

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Quick Answers to Common AI Questions and Challenges

Members also get access to our Answering AI series, presented by Marketing AI Institute creator Paul Roetzer. The series features quick-take videos (3-5 minutes apiece) that answer common AI questions and challenges.

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Ask Me Anything Sessions with Academy Instructors

Additionally, you’ll enjoy exclusive access to Ask Me Anything Zoom sessions with Academy instructors. These sessions go behind the scenes to show you how instructors actually use AI, offer vendor and tool recommendations, and answer any burning questions you have for real-world AI experts. 

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Keynotes and Replays from the Marketing AI Conference (MAICON)

As part of your Membership, access full sessions from our 2019 Marketing AI Conference (MAICON), a live event that brought 300+ marketers together to hear from the top leaders seeking to drive the next frontier of digital marketing transformation.

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AI Technology Showcases

Last, but not least, Academy Members get access to sponsored product demos with leading marketing AI tech companies to learn how their products can make marketing more effective. You’ll get valuable, actionable insights into what AI tools can do and how different vendor technologies work.

Now Is the Time to Invest in Your Career—and AI Academy for Marketers

Artificial intelligence is forecasted to have trillions of dollars in annual impact, yet many marketers struggle to understand what AI is and how to apply it to their marketing programs. The marketers who take action have the opportunity to create a significant and sustained competitive advantage for their businesses.

AI Academy for Marketers is designed to give you that competitive advantage.

Will this be the year you invest in your career?

Join AI Academy for Marketers today.

Buy Now

AI Academy for Marketers FAQ

As you read more about AI Academy for Marketers, you might have one or more frequently asked questions. We’ve addressed these questions below. If you have additional questions or anything about the product is unclear, don’t hesitate to reach out to us via chat or contact form.

The Basics

What benefits are included in the annual Membership?

For one low annual price of $999, Members get:

  • 25+ Courses organized by marketing categories.
  • 5+ Certificates for completion of select deep-dive Courses.
  • Ongoing access to new Courses and Certificates as they go live each quarter.
  • Quick Take videos featuring simple answers to common AI questions and challenges.
  • Private Community access to the AI Academy for Marketers Slack Group.
  • Ask Me Anything Zoom sessions with Academy instructors.
  • Marketing AI Conference (MAICON) keynote videos featuring industry leaders.
  • AI Tech Showcase library featuring product demos with leading marketing AI tech companies. 
  • Marketing AI Show Podcast library with audio and transcripts for each episode. (Coming soon)
  • Vendor discounts from select partners. (Coming soon)
  • MAICON VIP pricing and experiences. (Coming soon)
  • Dozens of additional resources, including: slide decks, templates, worksheets and quizzes.

How long will I have access to the on-demand content? 

The Academy has 25+ Courses and 4 Certificates, all available on-demand. If you register today, you’ll have 12 months of on-demand access starting from the day you purchase.

Is this content available anywhere else?

Our instructors do retain the rights to content they create, so some Courses may be available through other organizations as well. 

The following are exclusive to your Academy Membership: 

  • Certificates for completion of select deep-dive Courses.
  • Private Community access to the AI Academy for Marketers Slack Group.
  • Ask Me Anything Zoom sessions with Academy instructors.
  • AI Tech Showcase library featuring product demos with leading marketing AI tech companies. 
  • Vendor discounts from select partners. (Coming soon)
  • MAICON 2021 VIP pricing and experiences. (Coming soon)
  • Dozens of additional resources, including: slide decks, templates, worksheets and quizzes.

Can I purchase just a single Course? 

Short Courses (30 - 60 minutes) are only available to Academy Members; they are not available for individual purchase. Certification Courses (3 - 5 hours), however, are available as standalone purchases for $499.

Can I share my login with others on my team? What are the terms of use? 

Each registration is valid for a single user/license. Members are welcome to learn in a group setting, but additional seats are required for access to the private Slack Group or for individual logins to the on-demand content. Team licenses are available for $499/user/year.

Group buying/sharing of AI Academy for Marketers is not permitted. Marketing AI Institute retains the right to revoke access, without refund, for any Members who shares his/her unique login information with others without express written consent.

All provided materials are the intellectual property of Marketing AI Institute, protected by copyright law and other U.S. intellectual property laws. Members are not permitted to resell any elements of the program. You are consenting to these terms by submitting payment. 

How do I purchase an individual Course, without buying the Membership?

Certification Courses can be purchased directly from our Certificates page on the website.

I already bought a Course. Can I upgrade to a Membership? 

Yes. If interested in upgrading your Certification Course purchase to a full Membership, please contact us for support. 

Will my Membership auto renew at the end of the 12-month period? 

Yes. All Membership purchases will be set to auto-renew every 12 months. However, you are able to cancel your Membership at any time prior to the date. You will receive 30-day, 10-day and 1-day notifications alerting you of upcoming auto-renewals, should we wish to cancel your Membership.

When will new content get added? Will I automatically get access as a Member? 

New content will be added on a rolling basis. All members will automatically get access to all new content as it’s added; there are no additional fees.

When will I get access to the Slack Group?

Details on how to join the Slack Group will be shared with you when you purchase a membership.

Payments and Discounts

What payment methods do you accept? 

We accept all major credit cards via Stripe. If you’d prefer to pay via check or wire transfer, please contact us here.

Is there a monthly payment option?

We only offer a one-time payment of $999 for annual Membership at this time. Or you can purchase individual Courses for $499 each.

Do you offer discounts for nonprofits, students and educators?

Yes. Nonprofits, students and educators are all eligible for 50% off regular prices, so $249 each for individual Certification Courses, or $499 for an annual Membership. 

  • Qualified nonprofit employees will need to provide a valid 501c3. 
  • To receive a student/educator discount, you will be required to send us an email from your .edu email address. We will also verify status via LinkedIn. 

Contact us to coordinate details.

Do you offer a group discount?

Yes. We have Team packages available for $499/user/year. Additional discounts may be available for groups of 20 or more. Contact us for more information about Team programs.

Do you offer a free trial? 

We do not offer a free trial at this time. However, we do offer a 14-day money-back guarantee on Memberships if for some reason you are unsatisfied with your purchase. 

Do you have a template letter to justify the expense to my boss? 

Yes. In the attached Word document, we help you make the case for the AI Academy for Marketers. All you need to do is personalize the template, and send it to your boss or management team. 

I need a copy of my receipt. Who should I contact? 

Please contact us here for support. 

Technical Support

I am having difficulty registering. Who should I contact?

Please contact us for support. 

Where are Courses housed online? How do I login? 

Courses are housed in our learning management system, Thinkific. 

When you purchase an Academy membership, you will be prompted to create a Thinkific account or log into an existing account using a unique username and password. This account will be populated with all available Academy content. You will also receive an email from AI Academy for Marketers with a reminder that content is live.

I’m having technical difficulties accessing the content. Who should I contact? 

For technical assistance, please contact us here.

Certifications

What is the value of the certificates?

Certificates can help prove your knowledge and skills in specific AI disciplines to peers, employers and prospective employers. 

What do I have to do to earn a Course certification? 

Certificates are automatically generated upon Certification Course completion—i.e. finishing the on-demand lessons and associated quizzes. Your certificate will be available to view and share from within the Academy learning management system. 

Can I integrate my certification with my LinkedIn profile?

Yes. Certificates can be shared directly to LinkedIn from the Academy interface.

Ownership, Sponsorship, and Instructors

Who owns and operates the Academy?

AI Academy for Marketers is owned and operated by Marketing AI Institute. The Institute’s mission is to educate modern marketers on the present and future potential of artificial intelligence, and connect them with AI-powered technologies that can drive marketing performance and transform their careers.

I’m interested in sponsoring the Academy. Who should I contact?

AI-powered marketing technology companies can request our 2020 Sponsorship Kit here to learn more about partnership opportunities with Marketing AI Institute, AI Academy for Marketers and the Marketing AI Conference (MAICON).

I’m interested in being an Instructor. How do I apply?

Academy instructors are generally chosen from a select group of professionals who have previously been accepted to present at the Marketing AI Conference (MAICON). So, if you’re interested in becoming an Academy instructor, we recommend that you first apply to speak at MAICON 2021, July 13 - 15 in Cleveland, Ohio.

To be considered, please fill out this form, and we’ll be in touch with more information. 

Do you have an affiliate program? 

Yes. If you’re interested in becoming an affiliate, please complete this form and we’ll be in touch.

About Mike Kaput

Mike Kaput is the Director of Marketing AI Institute and a senior consultant at PR 20/20. He writes and speaks about how marketers can understand, adopt, and pilot artificial intelligence to increase revenue and reduce costs. Full bio.

  • Connect with Mike Kaput
Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.