Earn professional Certificates for advanced Courses. 

Certification Courses are intensive and interactive deep dives into core marketing AI topics. Certification Courses include video lessons, quizzes, downloadable resources and certificates for 100% Course completion. Most Certification Courses run 3 - 5 hours. Certification Courses will be available for $499 each starting in July, or you can get all of them included with your annual Membership.

There will be at least five Certification Courses available at launch in July 2020. The planned Courses are:

The Intelligently Automated Agency

Artificial intelligence presents ways for agencies to create more value faster, as well as automate, augment, and accelerate their operations—improving results for clients and the bottom line. This Course shows agency owners how to make their companies more profitable, competitive, and attractive to clients.

• Discover how AI can automate repetitive, manual tasks, freeing up talent to pursue higher value and higher profit activities, as well as increase margins.
• Enhance the value of the work you already do for clients by augmenting human creatives with machine systems to personalize, produce, and perform at scale.
• Uncover strategies to turn AI from buzzword into a business development tool that drives performance and opens up new profitable pathways.

Course Level: Beginner

Instructors: Paul Roetzer (@paulroetzer), Founder & CEO, Marketing Artificial Intelligence Institute; and Jessica Miller (@jessica_joellen), Managing Director, PR 20/20

Machine Learning 101 for Marketers

Machine learning is the technology that powers advanced artificial intelligence systems, which gives marketers the ability to plan, produce, promote, personalize and perform like never before. You don’t need a computer science degree and years of formal training to understand and apply it. You’ll come away from this Course able to speak knowledgeably about machine learning, and stand prepared to implement it in your organization. 

• Learn what machine learning is (in plain English) and how it works.
• Discover how machine learning can be used to drive performance in marketing and sales.
• Gain actionable insights on how to get started with machine learning in your business.

Course Level: Beginner

Instructor: Jim Sterne (@jimsterne), Co-Founder and Director Emeritus, Digital Analytics Association

AI and Data for Beginners

Artificial intelligence has an almost infinite ability to process data in ways that create tremendous value for marketers. But how do brands go from reading about AI to actually using it?

It starts with asking the right questions about your data. Data powers all artificial intelligence solutions. What AI can and can’t do for your brand depends on the type and amount of data you have. 

This Course covers: 

• Data quality and how it impacts expected outcomes. We will demonstrate how inputting biased data could result in bad or unfavorable decisions. 
• Vendor evaluation, and the questions to ask related to your data to ensure the technology will work for you as planned. 
• How to navigate internal access to data, including best practices for successfully collaborating with others outside the marketing department.
• Ethics and the appropriate use of data, as it relates to ownership, consent, privacy and transparency. 
• Case studies of companies that have successfully leveraged their data to solve complex business problems and the lessons they learned along the way.

Course Level: Beginner

Instructor: Cal Al-Dhubaib (@caldhubaib), Managing Partner, Pandata

Intelligent Attribution Modeling for Marketers

What is attribution analysis and why does every marketing executive demand it? In this practical guided tour of attribution analysis, Trust Insights cofounders Katie Robbert and Christopher Penn lead you through the different types of attribution models and the best practices for setting up your own analysis.

In this Course you'll learn:

• The 5 methods of attribution analysis
• The 6C Data Quality Framework
• How to structure your attribution analysis correctly

Course Level: Intermediate/Expert

Instructors: Katie Robbert (@katierobbert), CEO, Trust Insights; and Christopher S. Penn (@cspenn), Co-Founder and Chief Data Officer, Trust Insights

AI for Content Marketing 101

AI can help brands create, promote, and optimize their content marketing at scale. But finding the right tools and strategies to get started can be challenging. 

This Course shows you exactly how to start using AI in your content programs. The result? A potentially insurmountable advantage over competitors still creating content campaigns in a completely manual fashion.

• Create intelligent content strategies that target the right people, talk about the right topics, and get audiences to take action.
• Augment your current content production teams with robust AI tools, so they can produce better assets in less time.
• Scale your content marketing programs by using AI to create, test, and optimize.

Course Level: Beginner

Instructor: Mike Kaput (@mikekaput), Director, Marketing Artificial Intelligence Institute

> > > Register today at the early-bird rate of $799 per year. You’ll have 12 months of on-demand access to all Courses starting July 15, 2020.