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From Conversation to Conversion: Your Quickest Route to ROI [WEBINAR]
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By: Mike Kaput

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August 12th, 2020

From Conversation to Conversion: Your Quickest Route to ROI [WEBINAR]


Businesses that provide outstanding digital experiences to their buyers are more than twice as likely to be chosen by consumers.

But the reality is most B2B websites aren’t built for the customer-led, always-on digital experience buyers have come to expect.

Conversations can be the new conversion. Conversational engagement is your quickest route to ROI. 

Available on-demand, Marketing AI Institute and Drift team up to present a free webinar: From Conversation to Conversion: Why Conversational Engagement is Your Quickest Route to ROI.

Hosted by Marketing AI Institute founder Paul Roetzer, the webinar features a presentation from Drift's Mark Kilens and Kyle Bastien on:

  • How to use AI enabled chat to start and continue conversations with your buyers at every stage of their buying journey.
  • Why immediate buyer engagement is your easiest way to ensure high ROI.
  • What the new conversational marketing blueprint is and how you can use it to drive conversions across all of your channels.

Click the button below to watch the webinar now. 

Get Access

Hosted By:

Paul Roetzer, Founder and CEO, Marketing Artificial Intelligence Institute

Paul Roetzer is founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing Artificial Intelligence Conference (MAICON) and AI Academy for Marketers.


Presented By:

Mark Kilens, VP of Content & Community at DriftMark Kilens leads content and community at Drift. His team teaches people how to transform how businesses buy from businesses with conversational marketing & sales.

He previously was VP and founder of HubSpot Academy. He built the HubSpot Academy from the ground up, and in doing so, has educated millions of people and created a best-in-class hub of marketing and sales education.


Kyle Bastien, Director of Sales Enablement at DriftKyle Bastien is the Director of Sales Enablement at Drift.

He's a sales guy at heart, and has carried a bag at early stage start-ups and public companies alike. The best thing in the world to Kyle is coaching reps to enter 'The Matrix' of sales.



Get Access

About Mike Kaput

Mike Kaput is Chief Content Officer at Marketing AI Institute.

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.