Marketing Artificial Intelligence Institute
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We asked marketing leaders to tell us about their greatest individual marketing challenge. The number one answer? Scaling marketing efforts.
Marketing doesn’t end when buyers make a purchase. By continually enhancing your relationship with a customer, you increase the chance that their journey with you continues—and continues profitably. The purchase is just one step in the customer lifecycle. With a customer lifecycle marketing strategy, your marketing evolves from separate campaigns to an always-on approach. AI chatbots are a vital tool in customer lifecycle marketing, enabling your team to provide the best possible customer experience without increasing headcount. This article dives into AI chatbots, customer lifecycle marketing, and how they can work together to improve customer relationships, increase customer lifecycle value, and reduce churn.
Marketers are no longer assessed according to their website traffic and lead volume. Sales reps aren’t just expected to make calls and book meetings. Businesses expect customer service teams to achieve more than just customer satisfaction.
AI-powered chatbots accelerate the buying cycle, build relationships with customers while you sleep, and generate new revenue for your business. At least, that’s the goal. Kyle Bastien, Drift’s Director of Sales Enablement, said this about AI-powered chat: “At the end of the day, what matters is that this is producing revenue for the business...Unless more people are buying because you made it easier for them, none of this matters.” In the emerging field of Conversational Marketing, you need to know if it’s worth the investment. Start with four types of conversational AI metrics that funnel up to overall business performance and ROI.
Today, it’s possible to have one-to-one marketing, sales, and customer service conversations at scale thanks to AI-powered chatbots.
I’ll come right out and say it. AI chatbots are absolutely fascinating – and they’re right on the front lines of artificial intelligence and human intelligence. Today’s chatbots can do it all, from helping you order a pizza, to guiding you through a complex B2B sales process.