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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Mark Kilens

Mark Kilens is VP of Content and Community at Drift where he leads the blogging, editorial, social, Drift Insider, and HYPERGROWTH teams. Prior to joining Drift, he served as VP and founder of HubSpot Academy.

Blog Feature

How AI Solves One of Marketing’s Greatest Challenges

By: Mark Kilens
February 19th, 2021

We asked marketing leaders to tell us about their greatest individual marketing challenge. The number one answer? Scaling marketing efforts.

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Blog Feature

How AI Chatbots Improve Customer Relationships

By: Mark Kilens
February 15th, 2021

Marketing doesn’t end when buyers make a purchase. By continually enhancing your relationship with a customer, you increase the chance that their journey with you continues—and continues profitably. The purchase is just one step in the customer lifecycle. With a customer lifecycle marketing strategy, your marketing evolves from separate campaigns to an always-on approach.  AI chatbots are a vital tool in customer lifecycle marketing, enabling your team to provide the best possible customer experience without increasing headcount.  This article dives into AI chatbots, customer lifecycle marketing, and how they can work together to improve customer relationships, increase customer lifecycle value, and reduce churn.

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Blog Feature

How AI Chatbots Accelerate Revenue and Shorten the Buying Cycle

By: Mark Kilens
November 9th, 2020

Marketers are no longer assessed according to their website traffic and lead volume. Sales reps aren’t just expected to make calls and book meetings. Businesses expect customer service teams to achieve more than just customer satisfaction. 

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Blog Feature

4 Conversational AI Metrics: How to Measure AI Chatbot Performance

By: Mark Kilens
October 19th, 2020

AI-powered chatbots accelerate the buying cycle, build relationships with customers while you sleep, and generate new revenue for your business. At least, that’s the goal. Kyle Bastien, Drift’s Director of Sales Enablement, said this about AI-powered chat: “At the end of the day, what matters is that this is producing revenue for the business...Unless more people are buying because you made it easier for them, none of this matters.” In the emerging field of Conversational Marketing, you need to know if it’s worth the investment. Start with four types of conversational AI metrics that funnel up to overall business performance and ROI.

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Blog Feature

Defining Machine Learning and Deep Learning to Understand AI

By: Mark Kilens
May 26th, 2020

Today, it’s possible to have one-to-one marketing, sales, and customer service conversations at scale thanks to AI-powered chatbots.

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Blog Feature

An Introduction to AI Chatbots

By: Mark Kilens
February 17th, 2020

I’ll come right out and say it. AI chatbots are absolutely fascinating – and they’re right on the front lines of artificial intelligence and human intelligence. Today’s chatbots can do it all, from helping you order a pizza, to guiding you through a complex B2B sales process.

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.