AI writing tools are rapidly transforming the art and science of storytelling, and in the process they're disrupting writing as we know it.
Everyone at every size company now has access to powerful and affordable AI technologies that are redefining writing and forcing companies to reimagine content teams and strategies to remain competitive.
We can already 10X our content output, like ads, articles, blog posts, emails, and more, with today’s AI—and it’s growing more powerful by the day.
This has created massive uncertainty for writers, brands, agencies, and media companies. And it’s made it essential that writers, editors, and content leaders take action to understand and apply AI.
In Episode 32 of The Marketing AI Show, Marketing AI Institute founder/CEO Paul Roetzer broke down for me what actions writers need to take now.
1. Everyone is feeling the same uncertainty.
You’re not alone feeling like the future of writing contains a massive amount of uncertainty, says Roetzer.
“Everyone is trying to figure this out,” he says. But one thing is clear about AI technology for writing.
“It isn’t going anywhere. You have to face it head on.”
It’s critical that writers and brands start getting different perspectives on the technology and its impact. Because it’s going to impact everything. It has implications for business models, jobs, existing legal frameworks, and the education programs that train the next generation of writers.
2. The key is to start testing tools.
Nobody has all the answers. In fact, writers and editors are the ones likely best-suited to figure out how to use these technologies.
But that requires actually using them, says Roetzer.
Don’t just test one tool. Test many of them. Most are affordable, and there’s no substitute for actually using the technology to see what it’s capable of. You can do this right now.
Despite any fear or skepticism you may have, challenge yourself to look at this positively.
“We have to accept the machines are here, that AI can write,” says Roetzer. “So ask yourself: What’s the opportunity here?”
3. Your media and business strategy needs to change.
We’ve already seen some high-profile examples of brands trying to adopt AI into their media business models—with mixed results.
CNET recently caught heat for using AI to churn out low-quality content, without always informing human writers that the technology was being used. This is the perfect example of what not to do, says Roetzer.
BuzzFeed, on the other hand, announced it would be incorporating AI further into its editorial strategy—and watched its stock jump 300%. It remains to be seen if BuzzFeed will incorporate AI effectively and ethically into its operations. But the financial incentive appears to be there.
But even if these early experiments in AI-powered media business models fail, you still need to be paying attention and figuring out your own path.
Today, most brands are, in some way, a media company. Which means you must figure out how to infuse AI into your strategy.
“You can't be a media company moving forward without AI at the center of everything you're doing.”
The best way to figure out AI for writing
The best way to quickly and effectively figure out how to use AI for your writing is to attend our AI for Writers Summit, a virtual event that will be held on March 30, 2023, from 12:00pm - 4:00pm EST.
The event features talks from experts like Ann Handley, Wall Street Journal bestselling author; May Habib, Writer co-founder and CEO; and Paul Roetzer, Marketing AI Institute founder and CEO.
When you attend, you will:
- Discover the current state of AI writing technologies, including capabilities and limitations.
- Uncover how generative AI can make writers and content teams more efficient and creative.
- Learn about dozens of AI writing use cases and tools.
- Consider emerging career paths that blend human and machine capabilities.
- Explore the potential negative effects of AI on writers.
- Connect with presenters and attendees on the online platform.
Two registration options are available.
- A FREE Sponsored Pass is for attendees who agree to share their contact information with the presenting sponsor.
- A $99 Private Pass is for attendees who want their contact information to remain private and not shared with the presenting sponsor.
Regardless of which option you pick, you can also choose to add on-demand access for an additional $99.
We view the AI for Writers Summit as a way to bring the industry together at a critical time to figure out the way forward—together.
Don’t wait for the writing and content worlds to get smarter around you. Become a next-gen writer now.
As Chief Content Officer, Mike Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. Mike is the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business (Matt Holt Books, 2022). See Mike's full bio.