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What Is AI? [Video]
Blog Feature

By: Mike Kaput

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April 23rd, 2021

What Is AI? [Video]

Editor's Note: This is the first video in a series, created in collaboration with HubSpot.

If you ask 10 different experts to define artificial intelligence, you’ll probably get 10 different definitions.

There’s a lot of confusion, hype and disagreement out there about AI.

But almost everyone agrees on this: AI is about to transform business as we know it.

In fact, AI is forecasted to have trillions of dollars of annual impact on business and the economy. 

That’s because the technology intelligently automates repetitive tasks and improves your ability to make predictions about outcomes and human behavior.

If you want to be prepared for the AI-powered future, the first step is to better understand the technology itself.

So how does AI actually work?

How does it mimic human intelligence—and what can it actually do?

And what does this mean for you as a consumer and marketer?

In this video, Marketing AI Institute founder & CEO Paul Roetzer provides a straightforward explanation of what AI is, how AI works, and explains why the technology matters. 

Watch the video below. 

 

 

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About Mike Kaput

Mike Kaput is Chief Content Officer at Marketing AI Institute and a senior consultant at PR 20/20. He writes and speaks about how marketers can understand, adopt, and pilot artificial intelligence to increase revenue and reduce costs. Full bio.

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.