Editor's Note: This is the first video in a series, created in collaboration with HubSpot.
If you ask 10 different experts to define artificial intelligence, you’ll probably get 10 different definitions.
There’s a lot of confusion, hype and disagreement out there about AI.
But almost everyone agrees on this: AI is about to transform business as we know it.
In fact, AI is forecasted to have trillions of dollars of annual impact on business and the economy.
That’s because the technology intelligently automates repetitive tasks and improves your ability to make predictions about outcomes and human behavior.
If you want to be prepared for the AI-powered future, the first step is to better understand the technology itself.
So how does AI actually work?
How does it mimic human intelligence—and what can it actually do?
And what does this mean for you as a consumer and marketer?
In this video, Marketing AI Institute founder & CEO Paul Roetzer provides a straightforward explanation of what AI is, how AI works, and explains why the technology matters.
Watch the video below.
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As Chief Content Officer, Mike Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. An avid writer, Mike has published hundreds of articles on how to use AI in marketing to increase revenue and reduce costs. Mike is the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business (Matt Holt Books, 2022). He is also the author of Bitcoin in Plain English, a beginner’s guide to the world’s most popular cryptocurrency.