How Can AI Make Brands More Human? [Video]

Editor's Note: This is the fifth video in a series, created in collaboration with HubSpot.

It may seem counterintuitive, but, in the process of making marketing more intelligent, AI has the potential to make brands more human.

In this video, Paul Roetzer, founder and CEO of Marketing AI Institute, talks about the impact of artificial intelligence on brands, on consumers and on employees, and what you can do to ensure AI is used for good within your organization.

Watch the video below.

Here’s a snapshot of the other episodes in this series:

Episode 1: What Is AI?
Episode 2: What Are the Top Marketing AI Use Cases?
Episode 3: What Skills Remain Uniquely Human in an AI-First World?
Episode 4: How Should I Vet AI Vendors?
Episode 5: How Can AI Make Brands More Human?

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About Mike Kaput

Mike Kaput is Chief Content Officer at Marketing AI Institute and a senior consultant at PR 20/20. He writes and speaks about how marketers can understand, adopt, and pilot artificial intelligence to increase revenue and reduce costs. Full bio.