Editor's Note: This is the fifth video in a series, created in collaboration with HubSpot.
It may seem counterintuitive, but, in the process of making marketing more intelligent, AI has the potential to make brands more human.
In this video, Paul Roetzer, founder and CEO of Marketing AI Institute, talks about the impact of artificial intelligence on brands, on consumers and on employees, and what you can do to ensure AI is used for good within your organization.
Watch the video below.
Here’s a snapshot of the other episodes in this series:
- Episode 1: What Is AI?
- Episode 2: What Are the Top Marketing AI Use Cases?
- Episode 3: What Skills Remain Uniquely Human in an AI-First World?
- Episode 4: How Should I Vet AI Vendors?
- Episode 5: How Can AI Make Brands More Human?
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As Chief Content Officer, Mike Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. An avid writer, Mike has published hundreds of articles on how to use AI in marketing to increase revenue and reduce costs. Mike is the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business (Matt Holt Books, 2022). He is also the author of Bitcoin in Plain English, a beginner’s guide to the world’s most popular cryptocurrency.