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How Can AI Make Brands More Human? [Video]
Blog Feature

By: Mike Kaput

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May 20th, 2021

How Can AI Make Brands More Human? [Video]

Editor's Note: This is the fifth video in a series, created in collaboration with HubSpot.

It may seem counterintuitive, but, in the process of making marketing more intelligent, AI has the potential to make brands more human.

In this video, Paul Roetzer, founder and CEO of Marketing AI Institute, talks about the impact of artificial intelligence on brands, on consumers and on employees, and what you can do to ensure AI is used for good within your organization.

Watch the video below. 

 

 

Here’s a snapshot of the other episodes in this series:

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About Mike Kaput

Mike Kaput is Chief Content Officer at Marketing AI Institute and a senior consultant at PR 20/20. He writes and speaks about how marketers can understand, adopt, and pilot artificial intelligence to increase revenue and reduce costs. Full bio.

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.