Editor's Note: This is the fifth video in a series, created in collaboration with HubSpot.
It may seem counterintuitive, but, in the process of making marketing more intelligent, AI has the potential to make brands more human.
In this video, Paul Roetzer, founder and CEO of Marketing AI Institute, talks about the impact of artificial intelligence on brands, on consumers and on employees, and what you can do to ensure AI is used for good within your organization.
Watch the video below.
Here’s a snapshot of the other episodes in this series:
- Episode 1: What Is AI?
- Episode 2: What Are the Top Marketing AI Use Cases?
- Episode 3: What Skills Remain Uniquely Human in an AI-First World?
- Episode 4: How Should I Vet AI Vendors?
- Episode 5: How Can AI Make Brands More Human?
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Mike Kaput
Mike Kaput is the Chief Content Officer at SmarterX and a leading voice on the application of AI in business. He is the co-author of Marketing Artificial Intelligence and co-host of The Artificial Intelligence Show podcast.