Most marketing agencies today are expected to draft optimized content, create successful paid search campaigns, monitor social media for relevant conversations, and so much more. Clients demand expertise in a range of areas, yet agencies struggle to manage and master them all.
Can your agency relate?
Artificial intelligence presents an opportunity for marketing agencies to drive bottom-line results through improved service delivery, heightened efficiencies, and new revenue streams.
There are a number of ways agencies can tap into the power of AI to improve their processes, ultimately leading to happier internal teams and clients. And at the Marketing AI Conference (MAICON) 2022, industry experts will show you how.
Continue reading to learn more about the Next-Gen Agency Workshop happening Aug 3, 2022 in Cleveland.
About the Next-Gen Agency Workshop (Register Here)
The Next-Gen Agency Workshop will be held on Wednesday, Aug 3 from 1 - 4 p.m. The workshop will feature three separate sessions, each demonstrating how AI can:
- Increase service margins by automating manual, repetitive tasks.
- Grow profits, and provide more value to clients, without growing headcount.
- Free up human resources to focus on high-value services, strategy, and client relationships.
- Differentiate from your competitors through the use of smarter technology.
- Unlock new revenue streams through AI-powered service offerings.
You will walk away from this workshop with the knowledge and tools needed to become a next-gen agency.
Session 1: How Agencies Can Successfully Work With AI Tech Partners
In this first session, Director of Business Development & Partnerships at Boathouse Group, Wyatt Ferber, will share how his full-service marketing agency has leveraged AI to inform its research, strategy, account management, data analytics, media, and creative departments.
Ferber will specifically share how to:
- Evaluate AI tools.
- Negotiate and structure agreements with AI partners.
- Implement each AI tool, and pass costs on to clients.
- Determine whether to renew an AI partnership or pursue a new partner.
Meet Wyatt Ferber
With experience in traditional and digital content development, multimedia production, brand integration, quantitative analysis, mergers and acquisitions, marketing, and strategy, Ferber has been Director of Business Development and Partnerships at Boathouse Group since the start of 2021. In that time, he has created and managed the company's growing community of AI partners.
Connect with Wyatt
Content from Boathouse Group
In Boathouse Group’s latest study, you can access insights from CEOs at top U.S. companies to get their thoughts and perceptions on CMO performance. This quantitative data is intended to help CMOs continue to build momentum and success, as well as expand how academics think about the role of trust in the CEO/CMO relationship.
Session 2: How to Adopt and Integrate AI at Your Marketing Agency [Fireside Chat]
In this fireside chat, Clickvoyant’s Mia Umanos and Level Agency’s Patrick Patterson will discuss how marketing agencies can use AI to expand their human capital, improve client value, and make margin while doing it.
Drawing from their experience with AI in agencies, they will cover:
- Processes to vet and assess the value of an AI tool on an agency’s business.
- Steps agency professionals can take right now to adopt AI at their agencies.
- Common AI tools for daily agency use.
- An example business model for an AI-driven agency.
Meet Mia Umanos and Patrick Patterson
Mia Umanos is a 15-year veteran of marketing analytics who grew her career from Junior to Director inside global digital marketing agencies. As CEO of Clickvoyant, Umanos pours her expertise into the company’s AI-data analyst as a service to expand the data-driven capabilities of all humans.
Patrick Patterson is the managing partner and president of Level Agency. Patterson first entered the marketing space 17 years ago with an eye on automation and optimization. After five years of working with some of the top agencies in the world, Patterson and the other founders of Level Agency set out to create an agency devoted to using data to make better decisions, and automation to execute faster and leaner.
Connect with Mia and Patrick
- Connect with Mia on LinkedIn // Connect with Patrick on LinkedIn
- Follow Mia on Twitter
- Read articles on the Clickvoyant blog
- Read articles on the Level Agency blog
Content from Clickvoyant
The role of AI in the workplace has been a serious concern for many employees today—even ones that don’t work directly with technology. To dispel some of those worries, this article from Clickvoyant offers five ways workers can adapt to new advances in AI.
Content from Level Agency
In this article and podcast, TJ Bruno and Laura Greenawalt of Level Agency share key takeaways from B2B Marketing Exchange (B2BMX), including several elements that should make it into your B2B marketing strategy.
Session 3: Marketing Growth HackathonTM for Agencies
Inspired by hackathons held by computer programmers, the Marketing Growth HackathonTM is designed to help organizations plan faster, experiment more efficiently, and adapt constantly to accelerate success.
During this interactive session, Paul and Cathy will present a six-step planning model to help you prioritize goals and quickly identify campaigns with the greatest probability of success.
Join us and 300+ other next-gen marketers at MAICON 2022 Aug 3-5, 2022 to learn how you can start successfully leveraging AI in your agency.