New Call-to-action

Marketing Artificial Intelligence Institute

Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.

Gianna Mannarino

Gianna is an intern for PR20/20 and Marketing Artificial Intelligence Institute. She is a senior at Ohio University studying Management Information Systems, Analytics, and Marketing.

Blog Feature

3 Marketing Use Cases for Sentence Generation in Artificial Intelligence

By: Gianna Mannarino
June 21st, 2021

Don't you love it when Gmail finishes your sentences for you? Or when Grammarly helps you sound a little less grammatically incorrect? We have sentence generation in artificial intelligence, machine learning, and machine translation to thank for that.

Read More

Share

Blog Feature

4 Easy Ways to Use AI for Email Marketing

By: Gianna Mannarino
December 14th, 2020

As artificial intelligence continues to evolve, marketers are left wondering, how can this actually benefit me? If you aren’t building robots or spaceships (which most marketers aren’t), the opportunity for AI is still prevalent in your current marketing program.

Read More

Share

Blog Feature

What Is Voice, and How Can It Help My Brand?

By: Gianna Mannarino
December 8th, 2020

“We are going through one of those technology shifts that come around every 10 to 15 years. We witnessed it with computers and the web in the mid-90s. More recently, there’s been a tremendous impact of mobile technology and the way it has shaped consumer interactions with retailers and brands. Now we believe there is a new era, which is powered by voice and this will have a major impact on commerce.” — Giulio Montemagno, General Manager at Amazon Pay Europe How often do you talk to Siri or Alexa a day?

Read More

Share

Blog Feature

How Marketing Jobs Will Evolve In The Future

By: Gianna Mannarino
November 23rd, 2020

“Artificial intelligence, deep learning, machine learningーwhatever you’re doing, if you don’t understand itーlearn it. Because otherwise, you’re going to be a dinosaur within three years.” — Mark Cuban As the evolution of artificial intelligence continues to grow at an exponential rate, us marketers may be wondering, will this computer end up taking my job? What will a marketing department look like in five years? How do marketing professionals need to prepare for the jobs of the future? What will a typical work day look like?

Read More

Share

Blog Feature

3 Things You Need to Know for a Successful AI Implementation

By: Gianna Mannarino
November 17th, 2020

“It is not possible to prove any new thought, concept, or idea in advance. All new ideas can be validated only through the unfolding of future events.”  —Charles Sanders Pierce AI represents a tremendous opportunity for any business in regards to growth, customer acquisition, and customer success. Although, what matters most is the implementation. Technology is not a solution, it's an enabler and an accelerator. Your business process drives your technology. If the implementation phase is not done effectively, companies end up wasting more time and money than expected.

Read More

Share

Blog Feature

AI Academy Experts Discuss AI For Small Businesses and Content Marketing [Ask Me Anything Session]

By: Gianna Mannarino
October 19th, 2020

As part of the AI Academy for Marketers membership, we offer monthly Ask Me Anything (AMA) sessions with leading industry experts. We chat about everything from technology trends, use cases, lessons learned, to much more.

Read More

Share

Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.