Don't you love it when Gmail finishes your sentences for you? Or when Grammarly helps you sound a little less grammatically incorrect? We have sentence generation in artificial intelligence, machine learning, and machine translation to thank for that.
As artificial intelligence continues to evolve, marketers are left wondering, how can this actually benefit me? If you aren’t building robots or spaceships (which most marketers aren’t), the opportunity for AI is still prevalent in your current marketing program.
“We are going through one of those technology shifts that come around every 10 to 15 years. We witnessed it with computers and the web in the mid-90s. More recently, there’s been a tremendous impact of mobile technology and the way it has shaped consumer interactions with retailers and brands. Now we believe there is a new era, which is powered by voice and this will have a major impact on commerce.” — Giulio Montemagno, General Manager at Amazon Pay Europe How often do you talk to Siri or Alexa a day?
“Artificial intelligence, deep learning, machine learningーwhatever you’re doing, if you don’t understand itーlearn it. Because otherwise, you’re going to be a dinosaur within three years.” — Mark Cuban As the evolution of artificial intelligence continues to grow at an exponential rate, us marketers may be wondering, will this computer end up taking my job? What will a marketing department look like in five years? How do marketing professionals need to prepare for the jobs of the future? What will a typical work day look like?
“It is not possible to prove any new thought, concept, or idea in advance. All new ideas can be validated only through the unfolding of future events.” —Charles Sanders Pierce AI represents a tremendous opportunity for any business in regards to growth, customer acquisition, and customer success. Although, what matters most is the implementation. Technology is not a solution, it's an enabler and an accelerator. Your business process drives your technology. If the implementation phase is not done effectively, companies end up wasting more time and money than expected.
As part of the AI Academy for Marketers membership, we offer monthly Ask Me Anything (AMA) sessions with leading industry experts. We chat about everything from technology trends, use cases, lessons learned, to much more.