MAICON 2024 features three pre-conference workshops on Sept. 10 from 1 - 4 pm ET, as an add-on to the main conference pass. See below for workshop options.
Applied AI for Marketers
(recommended for practitioners)
Presented by Mike Kaput, Chief Content Officer, Marketing AI Institute
With hundreds of AI use cases and vendors to choose from, where do you begin?
Applied AI for Marketers is an interactive workshop for practitioners that accelerates your understanding and adoption of AI, and shows you how to engage your team in the process of launching successful AI pilot projects.
This workshop goes beyond the splashy headlines and buzzwords to explore a practical use case framework (as featured in Marketing Artificial Intelligence: AI, Marketing and the Future of Business) that makes AI approachable and actionable for your organization.
The workshops kicks off with an introduction to AI fundamentals, and then walks attendees through dozens of sample use cases and technologies that are designed to:
- Reduce costs.
- Increase revenue.
- Create a competitive advantage.
You'll have the opportunity to brainstorm and rank your own pilot projects, as well as collaborate and share with other next-gen marketers in the workshop.
You will come away from the workshop armed with a collection of pilot projects that can be planned and activated within 90 days, and inspired by the possibilities of intelligent automation.
The Strategic AI Leader
(recommended for director+)
Presented by Paul Roetzer, Founder & CEO, Marketing AI Institute
You don’t need a data science degree to lead AI transformation in your organization. You just need to understand AI, and learn to look at and solve business problems differently.
The Strategic AI Leader is an interactive workshop for director-level and above marketing and business leaders that is designed to prioritize business problems that may be solved more efficiently with AI.
The workshop organizes potential AI projects by goal (i.e. reduce costs or accelerate revenue) and function (i.e. marketing, sales, service, product), and then evaluates them based on forecasted value to solve over 1-, 3- and 5-year horizons.
The session includes an executive-level overview of AI and focuses on solving for business challenges that can accelerate growth, so you can:
- Create personalized experiences.
- Enhance decision making.
- Generate more/better leads.
- Grow audience.
- Improve efficiency.
- Increase revenue.
- Optimize pricing.
- Predict outcomes.
- Strengthen customer loyalty.
- Reduce churn.
You’ll have the opportunity to strategize and prioritize your own problem statements, as well as share with and learn from other executive attendees.
The goal is for you to come away from the workshop with a minimum of 2-4 high-value AI projects that can be pursued over the next 1-2 years.
Integrating Generative AI Into Your Organization: Unlocking the Potential
Presented by Jim Sterne, President, Target Marketing of Santa Barbara
Generative AI is the most exciting operating system/user interface/cognitive assistant—ever. But it presents significant challenges to your company:
- How do you train everybody?
- How do you go about creating policies and guidelines?
- What responsibilities belong to your AI Center of Excellence?
- How will you incorporate generative AI into your products and services?
- Who is responsible for ethics and principles?
- What can an AI Council accomplish?
- How do you keep up with customer (and employee) expectations?
We're all starting from scratch; this workshop helps you create your organization's innovation roadmap.