The Marketing Artificial Intelligence Conference (MAICON) features four workshops preceding the conference on Tuesday, July 14 from 1 p.m. - 4 p.m. In the workshops, marketing, and sales experts will teach you to plan, pilot, and scale marketing AI technologies within respective disciplines. Workshops are an add-on to full conference passes. Seating is limited, so reserve your spot today!
Artificial intelligence presents ways for agencies to create more value faster, as well as automate, augment, and accelerate their operations—improving results for clients and the bottom line. This workshop shows agency owners how to make their companies more profitable, competitive, and attractive to clients.
Machine learning is the technology that powers advanced artificial intelligence systems, which gives marketers the ability to plan, produce, promote, personalize and perform like never before. You don’t need a computer science degree and years of formal training to understand and apply it. You’ll come away from the session able to speak knowledgeably about machine learning, and stand prepared to implement it in your organization.
Artificial intelligence has an almost infinite ability to process data in ways that create tremendous value for marketers. But how do brands go from reading about AI to actually using it?
It starts with asking the right questions about your data. Data powers all artificial intelligence solutions. What AI can and can’t do for your brand depends on the type and amount of data you have.
In this highly interactive workshop, we will cover:
More than half of U.S. healthcare leaders expect widespread AI adoption by 2023, according to research conducted by Intel.
However, transformation doesn’t happen overnight. To become an AI-first marketing organization, healthcare organizations must look at their talent, data, technology and strategy differently.