MAICON features four workshops preceding the conference on Wednesday, August 3 from 1 p.m. - 4 p.m. Workshops are an add-on to full conference passes. Seating is limited, so reserve your spot today!
We are rapidly moving into a future where humans and machines work hand-in-hand to produce great short- and long-form content at scale. Writers will be able to use AI, specifically natural language generation (NLG), to increase productivity and effectiveness. But, are you ready?
In this workshop, we’ll provide you the knowledge and resources to become a next-gen writer. Learn about advancements in machine-generated content, and how AI can help you research, curate, summarize, write, optimize, translate and edit content of all types.
By pairing AI-content generation technologies with human writers and a sound editorial strategy, your marketing department and content team can outpace and outperform its competitors.
AI presents an opportunity for agencies to drive bottom-line results through improved service delivery, heightened efficiencies and new revenue streams. In this workshop, you will learn how AI can:
Increase service margins by automating manual, repetitive tasks.
Grow profits, and provide more value to clients, without growing headcount.
Free up human resources to focus on high-value services, strategy, and client relationships.
Differentiate from your competitors through the use of smarter technology.
Unlock new revenue streams through AI-powered service offerings.
Walk away from this workshop with the knowledge and tools needed to become a next-gen agency.
Data powers all AI solutions, and there are endless ways to process your data to create tremendous value for marketers. However, using the wrong data—or selecting a vendor that uses the data improperly—can have a detrimental impact on your project, brand, and society as a whole.
In this workshop, Cal Al-Dhubaib, CEO and AI Evangelist at Pandata, will lead an interactive discussion about ethics and appropriate use of data, as it relates to ownership, consent, privacy, and transparency.
In this session, you will learn:
About the biases that could be hidden in your datasets, processes, and marketing strategies.
Best practices to design more ethical AI systems.
Frameworks to hold marketing AI vendors accountable for their use of data.
In addition to learning the fundamentals related to the appropriate use of data, attendees will participate in small-group discussions and role-play scenarios to understand how bias can creep into datasets, and to assess the risks and ethical challenges that can result from using AI for content, categorization, predication, and recommender engines, among other marketing functions.
Workshop attendees will then collaborate to create an Ethical AI Checklist for Marketers, which outlines the core principles every decision should be evaluated against to ensure the responsible use of marketing AI. This template will provide a starting point and a guide for any organization seeking to perform next-gen marketing activities in an ethical, humane way that also drives business value.
With AI comes great responsibility. Leave this workshop with the tools your organization needs to ask smart questions both internally and of vendors, and to critically evaluate the impact and unforeseen consequences your decisions could have on stakeholders.
AI creates opportunities for marketing leaders to reshape their strategies, processes, and teams to deliver unprecedented results, but it also presents its own set of challenges. In this workshop, our expert speakers will guide the conversation around why these technologies are so transformative, and how to go about implementing them within your organization.
Learn the prerequisites and data needed to jumpstart an AI-based project, how to identify quick-win pilot projects within your marketing department, and finally how to expand these efforts throughout your organization through internal processes, knowledge transfer, and best practice development.
As technology evolves, so too should your marketing. Leave this workshop more equipped to lead in an era where technology brings both opportunity and uncertainty.