MAICON Workshops
Oct. 13, 2026

AI Co-Executive Workshop

Presented by Paul Roetzer, Founder & CEO, SmarterX & Marketing AI Institute

Important notes: Recommended for director and above. A paid ChatGPT, Gemini, Claude, or Copilot account is required to participate in this workshop.

The AI Co-Executive Workshop is an immersive, half-day, hands-on experience for leaders who want to work with AI as a strategic thought partner, not just a productivity tool.

In this workshop, you will learn how to think alongside AI to make better decisions, pressure test ideas, and navigate uncertainty with greater clarity.

You’ll also build your own AI Co-Executive during the workshop. Using a proven methodology, you’ll define the role your Co-Executive will play, tailor its operating instructions, and configure it inside your preferred platform.

Rather than collecting a list of prompts, you’ll create a repeatable operating model: A Co-Executive that helps you evaluate opportunities, anticipate risks, shape strategic direction, and improve decision quality by embedding AI directly into your leadership workflows.

By the end of the workshop, you will have:

• A built and configured AI Co-Executive
• A practical framework for working with AI as a strategic thought partner
• A library of template prompts and operating instructions to build future Co-X advisors
• Clear executive-level use cases for decision-making, planning, and risk assessment
• A repeatable approach for integrating AI into leadership workflows
• A roadmap for scaling AI-supported thinking across teams

This is a build workshop. You will create and configure your own AI Co-Executive live, using guided templates and a step-by-step process.

This session is ideal for C-suite executives, senior leadership teams, strategy leaders, and functional leaders responsible for growth and transformation.

Microsoft Copilot for Business Workshop

Presented by Jessica Hreha, Director, Marketing AI Transformation, Veeam Software

Important note: A paid Microsoft 365 Copilot license is required to participate in this workshop.

The Microsoft Copilot for Business Workshop is a hands-on, half-day experience designed for leaders and practitioners who want to apply Microsoft 365 Copilot to real business work with speed and confidence.

In this workshop, you will explore how to use Microsoft 365 Copilot Chat and Copilot in Microsoft 365 apps, including Word, Excel, PowerPoint, Outlook, Teams, OneNote, and SharePoint, to support research, analysis, planning, and day-to-day decision making. You’ll also learn when to use Microsoft’s Researcher and Analyst agents, how to use Copilot Notebooks as an AI-powered workspace for a specific initiative, and how to create Copilot agents using both Agent Builder in Microsoft 365 Copilot and Copilot Studio.

You will learn how to identify high-value use cases, design workflows that fit how your teams already work, and apply Microsoft AI to improve productivity and decision quality across business functions.

This session is built to be accessible for all experience levels and does not require any coding knowledge.

By the end of the workshop, your team will have:

• A clear understanding of how Microsoft AI fits into modern business workflows
• Practical use cases for applying Copilot across roles and teams
• A structured approach for prioritizing and piloting AI initiatives
• Hands-on experience applying Microsoft AI to real work scenarios

The workshop is highly interactive and emphasizes learning by doing. Attendees will see real examples, work through guided exercises, and apply what they learn directly to their own roles and organizations.

This session is ideal for marketing, sales, operations, strategy, and functional teams looking to apply Microsoft AI inside their organization.

** Workshop content will reflect the most current platform capabilities available at the time of delivery in October 2026.

Google Gemini for Business Workshop

Presented by Mike Kaput, Chief Content Officer, SmarterX & Marketing AI Institute

Important note: A paid Gemini account is required to participate in this workshop.

The Google Gemini for Business Workshop is a hands-on, half-day experience designed for leaders and practitioners who want to apply Google’s AI capabilities to real business problems with speed and confidence.

In this workshop, you will explore how to use Google AI tools, including Gemini, Deep Research, and NotebookLM to support research, planning, analysis, and decision-making across teams.

You will learn how to identify high-value use cases, design workflows that fit how your teams already work, and apply Google AI to improve productivity and decision quality across business functions.

This session is built to be accessible for all experience levels and does not require any coding knowledge.

By the end of the workshop, your team will have:

• A clear understanding of how Google AI tools fit into modern business workflows
• Practical use cases for Gemini, Deep Research, and NotebookLM
• A structured approach for prioritizing and piloting AI initiatives
• Hands-on experience applying Google AI to real work scenarios

The workshop is highly interactive and emphasizes learning by doing. Attendees will see real examples, work through guided exercises, and apply what they learn directly to their own roles and organizations.

This session is ideal for marketing, sales, operations, strategy, and functional teams looking to apply Google AI inside their organization.

** Workshop content will reflect the most current platform capabilities available at the time of delivery in October 2026.

ChatGPT for Business Workshop

Presented by Taylor Radey, Director of Research, SmarterX

Important note: A paid ChatGPT account is required to participate in this workshop.

The ChatGPT for Business Workshop is a hands-on, half-day experience designed for leaders and practitioners who want to apply ChatGPT to real business work with speed and confidence.

In this workshop, you will explore how to use ChatGPT to support research, content development, analysis, planning, and problem-solving across teams.

You will learn how to identify high-value use cases, design workflows that fit your teams' current workflows, and use ChatGPT to improve productivity and decision quality across business functions.

This session is built to be accessible for all experience levels and does not require any coding knowledge.

By the end of the workshop, your team will have:

• A clear understanding of how ChatGPT fits into modern business workflows
• Practical use cases for applying ChatGPT across roles and teams
• A structured approach for prioritizing and piloting AI initiatives
• Hands-on experience applying ChatGPT to real work scenarios

The workshop is highly interactive and emphasizes learning by doing. Attendees will see real examples, work through guided exercises, and apply what they learn directly to their own roles and organizations.

This session is ideal for marketing, sales, operations, strategy, and functional teams looking to apply ChatGPT inside their organization.

** Workshop content will reflect the most current platform capabilities available at the time of delivery in October 2026.