AI makes things more convenient, more simple, and more personalized. And, the real magic of AI is that consumers often have no idea it’s there. Things just work, better.
Marketers who take the initiative to understand AI and find AI-powered solutions to business challenges will be able to intelligently automate time-intensive, data-driven activities; unearth hidden insights in analytics; activate unused data; augment predictive capabilities; and execute personalized campaigns of unprecedented complexity that drive meaningful business results.
But, how do you get started?
How do you figure out which use cases to prioritize? And, how do you navigate the hundreds of vendors touting AI, machine learning, and deep learning capabilities?
Welcome to the Marketing Artificial Intelligence Conference (MAICON)—an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation. Our inaugural event attracted 300+ professionals from 12 counties and 28 states. Year two promises continued learning and an ever-growing community of marketing leaders seeking to drive change.
The 2021 conference will be held virtually Sept. 15 - 16, 2021.
Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career, is even greater than advertised?
Gartner forecasts global business value derived from AI is projected to reach $1.9 trillion in 2019, ramping up to $3.9 trillion in 2022 through three primary sources of customer experience, cost reduction, and new revenue.
Meanwhile, McKinsey Global Institute projects up to a $6 trillion impact of AI and other analytics on marketing and sales, including the areas of pricing and promotion ($1.9T), customer service management ($1.0T), next product to buy/individualized offering ($1.0T), customer acquisition/lead generation ($0.7T), marketing budget allocation ($0.6T), churn reduction ($0.38T), and channel management ($0.32T).
However, a lack of education and training is holding the industry back. Seventy percent of respondents to our 2021 State of Marketing AI Report identified it as a barrier to AI adoption in their marketing.
MAICON takes you beyond the splashy headlines and industry jargon to explore the business and practice of AI through workshops, keynotes, and breakout sessions. You’ll learn what’s possible now, and in the near future, through the eyes of the marketers, analysts, and AI experts who are leading the way.
Attendees will hear from speakers who are driving real business value with AI across industries and marketing functions. Session themes will include:
The event is designed for marketing change agents and leaders of agencies, enterprises, and higher-education institutions.
The content is applicable to professionals across all marketing categories, including: advertising, analytics, brand marketing, content marketing, conversation marketing, digital marketing, email marketing, marketing automation, marketing technology, public relations, research, sales, SEO, social media marketing, and strategy.
MAICON largely caters to non-technical audiences, meaning you do not need a background in data science or programming to understand and apply what you learn. The attendees who will benefit most from the conference include:
Need help convincing your boss on why you should attend? In the attached Word document, we help you make the case. All you need to do is personalize it, and send.