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Why Attend MAICON

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Virtual Event: Sept. 13 - 14, 2021

Grow Smarter with Digital Marketing Transformation

4-1AI makes things more convenient, more simple, and more personalized. And, the real magic of AI is that consumers often have no idea it’s there. Things just work better.

Marketers who are able to intelligently automate time-intensive, data-driven activities will unearth hidden insights in analytics, activate unused data, augment predictive capabilities, and execute personalized campaigns of unprecedented complexity that drive meaningful business results.

Do you want to be that marketer? 

Then Marketing Artificial Intelligence Conference (MAICON) is for you. 

The 2021 conference will be held virtually Sept. 13 - 14, 2021. 

Why Attend?

Artificial intelligence has reached peak hype stage, but its potential to transform marketing and your career is even greater than advertised.

Gartner forecasts global business value derived from AI will reach $3.9 trillion in 2022 through three primary sources of customer experience, cost reduction, and new revenue.

McKinsey Global Institute projects up to a $6 trillion impact of AI and other analytics on marketing and sales, including the areas of pricing and promotion ($1.9T), customer service management ($1.0T), next product to buy/individualized offering ($1.0T), customer acquisition/lead generation ($0.7T), marketing budget allocation ($0.6T), churn reduction ($0.38T), and channel management ($0.32T).

McKinsey Value of Digital Marketing Transformation with Marketing AI

However, a lack of education and training is holding the industry back. Seventy percent of respondents to our 2021 State of Marketing AI Report identified it as a barrier to AI adoption in their marketing. 

MAICON takes you beyond the splashy headlines and industry jargon to explore the business and practice of AI through keynotes and breakout sessions. This will help you learn what’s possible now through the eyes of the marketers, analysts, and AI experts who are leading the way.

  • Explore how AI is augmenting marketers' knowledge and capabilities, and altering consumer expectations for epic brand experiences.
  • Discover dozens of AI-powered marketing technologies that can give you and your brand superpowers.
  • Gain access to the resources, contacts, and tools needed to advance your company and career.
  • Join a community of forward-thinking marketers who are pushing the limits of what’s possible through AI.

Attendees will hear from speakers who are driving real business value with AI across industries and marketing functions.

Who Should Attend?

If you're a marketing change agent, agency leader, enterprise marketer, and higher education leader, you need to be at MAICON 2021.

If you focus on advertising, analytics, brand marketing, content marketing, conversation marketing, digital marketing, email marketing, marketing automation, marketing technology, public relations, research, sales, SEO, social media marketing, and strategy, you need to be at MAICON 2021.

Not technical? No problem. You do not need a background in data science or programming to understand and apply what you learn. If your job title includes:

  • Chief Marketing Officer
  • Chief Innovation Officer
  • Chief Strategy Officer
  • Vice President
  • Director
  • Manager
  • Strategist
  • Specialist
  • Higher education leader
  • Agency executive
  • Investor

...you need to be at MAICON 2021.

See What Past Attendees Had to Say

 

 

Need help convincing your boss on why you should attend? In the attached Word document, we help you make the case. All you need to do is personalize it, and send.