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About MAICON

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Virtual Event: Sept. 13 - 14, 2021

Grow Smarter with AI

2-7Marketing Artificial Intelligence Conference (MAICON) was created for marketing practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations.

MAICON helps you:

  • Understand AI
  • Strategize AI
  • Experience AI
  • Activate AI
  • Improve AI

The 2021 conference, hosted by the Marketing Artificial intelligence Institute (MAII), is a two-day virtual event, featuring marketing AI keynotes, breakout sessions, and networking opportunities. Our premier event in 2019 drew 300+ marketers to Cleveland, Ohio from 12 countries and 28 states.

Approachable. Actionable. AI.

Artificial intelligence is a collection of powerful tools, technologies, and algorithms used to make machines smart, which, in turn, enhance human knowledge and capabilities.

 


AI includes:

  • Machine learning
  • Deep learning
  • Natural language processing
  • Natural language generation
  • Image recognition

All of this gives you the power to drive unparalleled productivity, profitability, and performance. Early adopters will have a distinct, and potentially insurmountable, competitive advantage.

But, marketing AI is a crowded and confusing space with lots of hype and buzzwords. MAICON helps you find the AI technologies you can trust to move your brand and career forward. 

MAICON answers your most critical questions:

  • What is AI, machine learning, and deep learning?
  • What can I learn from intelligent automation in other industries?
  • How can I use AI to augment my current knowledge and capabilities?
  • What are the primary AI use cases I need to explore?
  • What are the limitations of AI today?
  • What are the greatest obstacles I may face integrating AI?
  • What ethical challenges will I face in this process?
  • How can my brand become more human with AI?
  • Which brands should I be watching for successful AI adoption?
  • How can I find and assess marketing AI vendors?
  • Will AI replace me?
  • What marketing AI skills do I need to stay relevant?
  • Where can I turn for AI education and training?
  • How does AI affect higher education?
  • How will AI transform my marketing team?
  • How will AI transform my agency?
  • How do I measure AI ROI?
  • How will AI impact advertising, analytics, content marketing, email marketing, marketing automation, public relations, research, sales, SEO, and social media marketing?

Stepping into the Future...Together

Artificial intelligence enables professionals across all marketing categories to solve problems and achieve goals more efficiently at scale than with traditional marketing technology solutions.

  • Planning: Build intelligent strategies.
  • Production: Create intelligent content.
  • Personalization: Power intelligent consumer experiences.
  • Promotion: Manage intelligent cross-channel and cross-device promotions.
  • Performance: Turn data into intelligence.

In the process of making marketing more intelligent, AI has the potential to make brands more human by enabling marketers to focus increasing time and energy on listening, relationship building, creativity, culture, and community. AI should make us better people, professionals, and brands.

A strategic approach to solving problems, identifying use cases, and integrating AI is essential. New AI technologies and capabilities are emerging daily, so organizations that want to establish a competitive advantage and stay ahead, must remain nimble.

There’s no roadmap for where this is going, so let's build this together.