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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Scott Litman

Scott is the Co-founder of Equals 3, where he and his team created Lucy, the AI assistant to the marketing professional. Since launch in May 2016, Lucy was awarded the 2016 IBM Watson Innovative Partner Award, earned DMA’s Innovation Award, called the adtech product to watch in 2017 by Advertising Age and was one of only four AI solutions on Gartner’s 2017 Cool Vendor List.

Blog Feature

The Rise of AI for Agencies

By: Scott Litman
August 14th, 2018

It started in Cannes in 2017 when Publicis announced it would begin work on Marcel, an AI platform to service the Publicis network of agencies. The initiative was such a priority for Publicis that it included putting a hold on investments toward industry events and award shows until complete. The focus on agency artificial intelligence had begun.

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